Why are the TOP 1 sales in almost all coffee shops selling lattes? What is Latte?

Latte in the broad sense refers to coffee made based on espresso and adding a certain proportion of milk. It can be said to be a must-have coffee drink on the menus of most coffee shops, because whether it is a large chain brand or an exquisite independent cafe, latte is almost the highest-selling existence.

"Why are lattes still the TOP 1 sales volume in most coffee shops when there are so many categories of coffee? "This is a very hot topic recently. In fact, Qianjie had shared similar tweets as early as last year. The reason why Latte became popular was the result of a combination of factors. Among them, Qianjie believes that the most important reason is that it has more milk and less coffee flavor.

More milk, less coffee flavor After the introduction of Italian coffee machines, small, strong espresso coffee has become popular throughout Italy. But because the quality of the coffee beans at that time was not as high as it is now, and the roasting degree was much deeper, the extracted espresso had an extremely strong charred bitterness. This is not so easy for some people who cannot drink bitterness or are just beginning to come into contact with concentration. Thus, the practice of adding steamed milk to espresso coffee emerged! But we need to know that the earliest espresso coffee was not a latte, but a cappuccino. In order to allow milk to be added while maintaining the taste of coffee, Italian baristas limit the proportion of milk in the cup by sending out thick and thick milk bubbles, so that the taste of coffee can not be concealed by milk.

In the 1950s and 1960s, Italians who immigrated to the United States brought coffee machines and opened a local cafe in California (Caffe Mediterraneum) to make a living. But because local Americans have no habit of drinking espresso, they cannot accept high-intensity espresso, even cappuccino with milk. So the owner of the cafe adapted local conditions and made localized improvements to the cappuccino to cater to American tastes. By reducing the thickness of the milk foam that is beaten to increase the proportion of milk in the cup, a cup has more milk than a cappuccino and a drink with a lighter coffee flavor is born.

As more milk is added, the bitterness of the coffee is neutralized. The taste at the entrance is no longer a strong charred bitterness, but instead turns into a mild aroma. At the same time, because milk is rich in a lot of protein and fat, the increase in the amount of milk further improves the taste of coffee. The overall coffee will be smoother, more mellow, and better to drink. Because of this, this coffee will have a wider local audience than cappuccino. Therefore, in order to distinguish this more friendly milk coffee from cappuccino, the owner named it "Caffè e latte" and included it in the menu as a brand new category.

Even in the 21st century, the main reason for latte's popularity is that it has more milk and less coffee flavor. We can also simply understand that it is less bitter than other coffees, so it can be accepted by most people. After all, the vast majority of friends, including Qianjie, are not bitter audiences. But what we need to know is that usually a person cannot tell the difference between a cappuccino and a latte without any understanding of coffee. He only knows that they are coffee with milk added. As for the amount of milk, it is unknown. At this time, another characteristic of lattes will be revealed, making people give priority to lattes when placing orders. What are the characteristics? That's right, it's just a complex and changeable drawing pattern.

Unique visual appeal and ritual sense In 1980, David Schomer, a barista in Seattle, USA, accidentally made milk foam form a heart-shaped pattern on coffee grease during a latte making. The appearance of this pattern completely opened the door to coffee and flowers. Since then, people have begun to use milk bubbles to draw pictures on coffee, in order to give coffee a unique pattern and add visual effects. Latte is the main display platform for coffee pulling art.

Because compared with other milk coffees, latte foam is more suitable for pulling flowers. Neither too thick nor too thin, and the liquidity is just right. In addition to basic simple graphics, such milk bubbles can also be used to draw more complex combined patterns. Therefore, lattes have become the main platform for displaying the art of drawing flowers, and most complex patterns are born on lattes. Because of this, even if people don't know the difference between lattes and cappuccino, they will prefer lattes because of the complex patterns on them.

More diverse choices Since the setting of lattes is not to highlight the flavor of coffee, but requires a balance between milk and coffee, lattes have higher moldability compared to other coffees that need to highlight the flavor of coffee.

It can be added to a variety of flavored syrups to create a rich variety of options to meet different taste preferences. At the same time, it can also be prepared with a variety of dairy products to meet the needs of people with different dietary preferences. Because of this, lattes are not only the favorite of consumers, but also the first choice for most baristas when creating new products.

Other factors In addition to the above three main factors, there are other factors such as latte cups are larger and more affordable, and being the first choice for poster collection, which have increased latte sales. To sum up, we can know that because latte has significant advantages in all aspects and has a perfect balance, it can top the list of sales in most coffee shops ~

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