Salty milk tea with sugar?! Lucky launches "Xilingol Salted Milk Tea"

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In the new week, Lucky once again updated its menu and launched the brand's first salty milk tea,"Xilingol Salted Milk Tea." According to the official introduction, the new product is inspired by Xilingol traditional pot tea. The drink uses thick black brick tea base, crispy fried rice and other common raw materials in salty milk tea to restore this unique flavor of Inner Mongolia traditional milk tea.

(Picture comes from official account)

As we all know, most of the common milk tea on the market are mainly sweet. Therefore, Lucky's launch of salty milk tea that is inconsistent with the public's impression has suddenly surprised a large number of users. Fans who were aroused their curiosity quickly placed orders and tried it after the new product was launched. For a time, social platforms emerged from netizens from all over the country's experience of drinking Ruixing's new products.

Many customers who tried salty milk tea for the first time only felt that the taste of the drink was a little unexpected after drinking it. They pointed out that this "Xilingol Salted Milk Tea" was salty and sweet, with strong aroma of milk and tea, and could also eat crispy fried rice. Compared with previous milk tea products, it was very surprising.

However, some users tried but bluntly said that Ruixing's salty milk tea was not worthy of its name. They said that the formula and ordering interface posted by Ruixing employees showed that the new product had added original syrup during the production to adjust the taste, but this addition weakened the salty taste of the milk tea, making the new product compatible with the salty milk tea they imagined. Quite inconsistent, they shouted out,"May I ask! Salty milk tea with sugar? "," Where is the salty food?"," There is no salty food at all."

Interestingly, judging from feedback on social media, users in Inner Mongolia do not recognize Ruixing's "Xilingol Salted Milk Tea".

According to netizens, as a traditional Mongolian milk tea, pot tea, a special drink, as the name suggests, is milk tea that needs to be boiled in an iron pot or copper pot. Normally, local people in Inner Mongolia will boil mashed brick tea leaves with fresh milk, dried meat, cheese, milk skin, salt and other ingredients. When eating salty milk tea, they will mix them with milk tofu, fried rice, butter, Mongolian fruits, etc.

Therefore, in the eyes of Inner Mongolia netizens who are used to drinking traditional salty milk tea, although Ruixing's new product is inspired by Xilingol pot tea, the actual taste is far from the taste of their hometown in their impression."I speak for my hometown: This is not the taste of the milk tea we drink,""It's not like Ximeng milk tea","What we can eat is better than this","We don't drink this thing in Inner Mongolia."

Some Inner Mongolia netizens were even blunt, saying that Ruixing's "Xilingol Salted Milk Tea" tasted more like a local brand of bagged milk tea. They admitted that Ruixing's new products were really difficult to represent traditional Inner Mongolia salty milk tea, and suggested that those interested in Inner Mongolia salty milk tea celebrities go to the local area to experience authentic Xilingol pot tea.

(This picture comes from a netizen from IP Inner Mongolia)

However, although Ruixing's salty milk tea does not meet the expectations of Inner Mongolia users, other users believe that this improved version of "Xilingol Salted Milk Tea" may better cater to the tastes of current milk tea consumers and make it easier for consumers who don't like traditional salty milk tea. It is easier to try and accept.

Picture from: Xiaohongshu

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