Starbucks Zhenxuan came to Shenzhen to start the top coffee experience.

Chinese mainland China has announced that top coffee brand Starbucks has officially entered the Starbucks market. As the best coffee, Starbucks selection represents the pinnacle of Starbucks coffee enthusiasm. Because every Starbucks Zhenxuan coffee is so precious, it is only available in seven selected stores in Beijing, Shanghai, Guangzhou and Shenzhen for a limited time.

"Starbucks has devoted the highest enthusiasm to coffee in the past 43 years. We purchase, roast and provide customers with top quality coffee beans all over the world, and are committed to using every cup of artisanal coffee with" heart injection ". Pass on the classic quality of the brand to every customer. The launch of Starbucks selection is the most unique and precious gift we bring to more Chinese coffee lovers. " Ms. Wang Jingying, president of Starbucks China, said.

As the first and only Starbucks Zhenxuan store in Shenzhen, Starbucks Shenzhen Imperial Square will bring unprecedented coffee experience to coffee lovers in Shenzhen with its outstanding selection of coffee beans, combined with the unique design of Zhenxuan store and the skilled skills and enthusiastic performance of coffee masters.

Carefully selected, a rare cup of coffee

Starbucks Coffee selection stems from Starbucks' enthusiasm and unremitting pursuit of coffee quality. Every year, Starbucks coffee buyers constantly travel to coffee belts around the world to find and purchase the world's top 3% high-quality Arabica coffee beans. Among these thousands of high-quality coffee varieties, some very special coffee may be found occasionally: it may be a small specialty of a small plot of land; it may be award-winning coffee from a famous farm; or it may be a blend of weather, soil and timing. Coffee. Starbucks' success brings these top coffee beans that are one in a thousand and rarely experienced. Since the establishment of the Starbucks selection brand in 2010, Starbucks has been successful in the United States, Canada, the United Kingdom, the Netherlands, South Korea, Japan and other countries. Some selected coffee sold out within 24 hours.

According to reports, the first batch of Zhenxuan coffee listed on Chinese mainland has four flavors. Each of the best choices tells its own unique coffee story. Malawian Cyber Farm Bead Coffee, rich in spice and citrus, is an extremely rare coffee from one of the smallest coffee-producing countries in East Africa, and is the third Malawian single coffee served by Starbucks to date. This round single-grain coffee bean accounts for only about 10% of the total coffee production. After being processed by washing method, it is obtained by pure manual screening and is an extremely rare variety of coffee beans. In addition, bead coffee is often favored by roasters because of its round shape, because compared with ordinary coffee beans with a flat side, round beans are roasted evenly during stir-frying, thus showing a unique coffee flavor.

Hawaiian caf é coffee from a small coffee farm on the southwest slope of the Mauna Loa volcano. The local small family farm adheres to the traditional way of growing coffee in Hawaii, insisting on manual picking and family farm-style small batch processing, making the production of this coffee difficult to predict. As a new coffee growing area, the mild climate and a large number of fertile land give birth to the soft and pleasant tropical flavor of this coffee. In 2011, Coffee Coffee won the award of Best Coffee of the American Fine Coffee Association and is currently recognized as one of the best coffee in the world.

The Peruvian Joan Tarly coffee, with a hazelnut and roasted chocolate flavor, originated in the valleys of northern Peru and is the product of a small coffee plantation run by two enthusiastic coffee growers. The landowners are not only committed to cultivating high-quality coffee beans, but also generously share their expertise with other coffee growers and lead a new generation of coffee producers. Advanced farming techniques have helped them improve the yield and quality of Arabica coffee beans, enabling them to compete in international coffee cup competitions. This coffee is Starbucks' high respect for their coffee enthusiasm and persistence.

Grown in the remote volcanic areas of Panama, Panamanian Contris Manor Coffee comes from the best coffee producing areas in Panama, with the flavor of toffee and sweet orange. As one of the first farms in the world to produce and export coffee beans, Contris Manor has been run by a woman named Mary Vararino for nearly 18 years. As an outstanding woman in the coffee industry, she took good care of the land and her workers, and established her own coffee career. During the harvest season, she provides jobs and accommodation for local nomadic pickers, including education and health care for their children. At the same time, thanks to the abundant water, fertile soil and shade of the adjacent Chiriki River, her coffee has repeatedly won the "Best Coffee in Panama" award from the Panamanian Fine Coffee Association.

A unique and unparalleled experience

Starbucks selection brings customers not only the top rare coffee bean series, but also an unparalleled coffee experience. In order to better show the subtle differences in flavor and unique coffee characteristics of each type of coffee, Starbucks Zhenxuan Coffee must be hand-brewed by coffee masters who have been trained and certified for a long time. And communicate and taste in the environment of Zhenxuan stores full of coffee culture.

From the words "Starbucks Select Brand" on the door handle, to the product display cabinet specially designed for Starbucks selection, to the exclusive menu board specially designed for Starbucks selection, the design of Zhenxuan store is unique and unique.