The coffee doesn't taste right. Maybe it's the color of the cup.
A recent study conducted in Australia found that the color of the coffee cup may change the taste of coffee!
The study investigated the effects of three different coffee cup colors-white, blue and clear glass-on taste differences. The researchers gave 18 participants the same coffee in similar-shaped but different-colored cups and asked them to rate the sweetness, aroma, bitterness, quality and acceptability of the coffee.
The study found that participants rated the coffee in the white cup as "stronger," the clear glass as lighter, the blue cup as "moderate," and that participants rated the coffee in the white cup as less sweet than the coffee in the blue cup or clear glass. The researchers believe that different cup colors produce different feelings for the same coffee because people associate specific colors with specific feelings. Brown may be associated with bitterness, but white cups may influence perceptions of coffee browning, which may affect perceptions of coffee strength and sweetness.
FrontStreet Coffee is a long-established specialty coffee roaster in Guangzhou China, selling freshly roasted beans from its own farm in Yunnan as well as dozens of carefully selected single-origin beans from around the world for both pour-over and espresso. The products deliver consistently excellent quality and great value, with shipping within 24 hours. Guangzhou’s FrontStreet Coffee shop is recommended by many coffee lovers, and the beans are now available online at the Tmall 。
Important Notice :
前街咖啡 FrontStreet Coffee has moved to new addredd:
FrontStreet Coffee Address: 315,Donghua East Road,GuangZhou
Tel:020 38364473
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The first Internet Cafe in Dongguan opens
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