Yunnan coffee harvest season may exceed 120000 tons this year.
From January 23 to 25, the 4th China Mangshi (International) Coffee Culture Festival will be held in Dehong City. During the Cultural Festival, the first Yunnan Coffee Trade Fair will be held, the first China Cafe growth Forum will be held, and thousands of people will perform "Kiss Chu" coffee in the past life and this life.
According to the person in charge of the Yunnan Coffee Association, up to now, the planting area of coffee in Yunnan has exceeded 1.6 million mu, and the output of coffee in Yunnan this harvest season is expected to exceed 120000 tons. Yesterday's coffee futures price was 23 yuan / kg, compared with the price trough of the previous two years. Curry farmers are expected to usher in a bumper harvest this year.
Up to now, the development of Yunnan coffee is still in the extensive development stage, and the cultivation, processing, trade and brand construction of Yunnan coffee are still in the primary stage. Yunnan coffee needs more display platforms with the continuous improvement of its international and domestic popularity. After 30 years of hard work, Yunnan coffee leading brand Hougu Coffee has established trade relations with more than 40 countries and regions around the world and established close cooperative relations with the world's leading coffee giants. During the fourth China Mangshi (International) Coffee Culture Festival, the "first Yunnan Coffee Trade negotiation (ordering) Conference" will be held. At that time, businessmen from more than 30 countries and regions will go to Mangshi to negotiate with domestic and Yunnan coffee enterprises. At the same time, they will also taste coffee from eight major coffee producing areas in Yunnan. The first Yunnan Coffee Trade Fair will be the first collective appearance of Yunnan coffee enterprises and a good opportunity for domestic and international coffee enterprises to exchange, learn and cooperate.
Li Gongqin, secretary general of Yunnan Curry Association, said that in recent years, China's coffee consumption has been growing rapidly at an annual rate of more than 20%. However, the reality is that 30% of China's cafes make money, 30% don't make money, they plan to cultivate them for a long time, and 40% lose money.
To this end, this cultural festival will hold the "first China Cafe growth Forum" to jointly explore how to guide coffee consumption, spread coffee knowledge and culture, and how to better survive and develop.
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According to the Financial Times, many foreign brands and business models have met their Waterloo in China, from Best Buy to BQ. However, the Western retail concept of foreign coffee shops, which was perhaps the least likely to succeed, has flourished in China. Although China has a history of drinking tea for thousands of years, coffee chains from the United States, Britain and South Korea
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