World Fine Coffee Organization ASEAN Coffee Alliance and World Coffee

In the trend of continuous growth and forward development of the world market center, the industrial value created by the coffee industry is not lower than that of any other industry, so when we see individuals or groups actively promoting the international development of the coffee industry in Southeast Asia, it is to make the whole world see and accept the ever-increasing rich potential of the coffee industry. Today, the ASEAN Regional resident Coffee Alliance, composed of important figures in the Southeast Asian coffee industry, has been formally established (referred to as the ASEAN Coffee Alliance). They aim at the potential of the ASEAN coffee market and are determined to accelerate the development of the Southeast Asian coffee industry and bring it to the international level. The meeting decided and the signing ceremony was held in the past August 5-6. At the "Pattaya Food & Hoteliers Expo2010" event in Pattaya, Thailand, the number of witnesses to the ceremony reached more than 1,000.

The purpose and origin of ACF it is an indisputable fact that Southeast Asia has high trade potential. In the expansion of some trade, we can clearly see that both coffee producers and consumers have a growing trend. The traditional coffee production and consumption culture that used to be primitive, or what we call "Traditional Coffee", was accumulated in different regions through different methods over a long period of time. On the basis of this cultural deposition, every country in Southeast Asia seems to be indistinguishable until it accepts the same new things and knowledge, and then in order to develop the idea of integration, in the past many years, there has been a continuous exchange of language, culture and ideas, resulting in the natural form we see today.

"many countries have their own different coffee cultures and are constantly expanding, but we also see that many countries need more knowledge to learn, so the joint efforts of ASEAN member States will help spread the knowledge of the coffee industry and show the international coffee industry our potential," said Mr. michai omalapannagoon, President of the Thai baristas Association, who was involved in the formulation of the principles of the alliance. The main idea for the establishment of this federation is to coordinate cooperation among ASEAN countries and bring them in line with regional standards, including the dissemination of knowledge and the exchange of experience, as well as the distribution of activities within the ASEAN Group. Using the virtual network as the medium, while receiving information and development in some areas, we will spread the information of ASEAN and other regions and even the whole world.

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Mr. ebalasim amas, representative of the Coffee Association of Singapore, clarified that "the ASEAN Coffee Alliance is committed to setting the direction of coffee development in order to benefit all aspects of development and to establish useful relationships, such as coffee growers, bakers, sellers, coffee shops, producers and product sellers, including exporters, etc." We do not simply target the original coffee beans or special types of coffee, we absolutely have the ability to cooperate to develop and make the coffee industry have better and broader development prospects, so that people have a sense of coffee quality. " Mr. Dude masda, president of the Indonesian Coffee Association, reiterated at the meeting that brawit jidnarapon, as the CEO of Thailand's Black Canyon Coffee, once again expressed his view: "I don't want everyone to think only about product sales, but to further consider the market potential and develop industry personnel, which is like lighting a candle, but only one candle is not bright." Therefore, we, the ASEAN Coffee Alliance (ASEAN Coffee Federation ACF), the "ASEAN Coffee Alliance", pay close attention to the first step of cooperation among the ASEAN coffee industry. In order to expand and develop the ASEAN coffee field, I hope that this time everyone will gather here to promote the cooperation and development of the coffee industry, not just trying to benefit from the competition. "

At the initial stage of the gathering of associate members, members of the ASEAN Coffee Alliance formally participated in the signing ceremony, including coffee associations and related people from various countries, Thailand, the host country of the first conference just in the past, and Singapore, Laos, Malaysia and Indonesia, but this is just the beginning, and associations and individuals from these countries firmly believe This gathering will enhance exchanges and cooperation between them and other ASEAN member states. "at present, we have five countries as members of the ASEAN Coffee Alliance, and the Singapore National Coffee Association has proposed to establish a chairman of the alliance, limiting the term of office to two years. Mr. Michai, a representative from Thailand, was selected as the chairman of the ASEAN Coffee Alliance, and Laos applied to host the conference in the next meeting to be held in October." Iprahim said. A representative of the Coffee Association from Laos firmly said: "although Laos is not a country that produces a lot of coffee, we will not ignore the quality of coffee. We hope that by joining the ASEAN Coffee Union this time, we will explore and promote the potential of our country and Southeast Asian countries to produce quality coffee and the development of the coffee industry."

ACF Trade Framework the draft alliance stipulates that all projects and development directions need to be agreed by associate members of the alliance, and formal rulemaking in all alliances usually requires associate members to meet and decide, and the details of these rules and regulations will be produced in the following alliance meetings. All these will be based on the development and expansion of the ASEAN coffee market, what role the ASEAN Coffee Alliance will play in the coffee industry, and under the premise of ensuring quality and commercial interests, we will find the answer at the next meeting on how the alliance will adopt the various suggestions of the ASEAN coffee industry and support the development of the coffee industry. Associate member States believe that the Union meeting will continue to link each relevant part together and form regulations, so the establishment of the ASEAN Coffee Alliance will make people in the ASEAN region have more coffee awareness. Not only the coffee agricultural cultivation will be supported by the alliance, but if every link of the market industry can learn the basic knowledge related to coffee, it will lead to the sustained and stable development of the coffee industry among ASEAN countries. "when growers have a good understanding and understanding of the knowledge of coffee, they usually have a good harvest, and production and consumer groups also have higher requirements for product quality, so they can accept price increases in every link. Consumers will have a better understanding of choosing quality products, and every effort will be fruitful." Mr. Michai pointed out!