Pu'er strives to build the coffee capital of China.

Phoenix: Pu 'er coffee is also a major feature of Pu' er. We also strive to build China's coffee capital. Please tell us how we do it in the coffee industry.

Shen Peiping: Let me say something common sense. The world consumes about 8 million tons of coffee every year. China's coffee production is very small. Take last year as an example, it was less than 50,000 tons. In China, more than 95% of coffee was in Yunnan, 60% of Yunnan coffee was in Pu 'er, and Pu' er coffee was 60% of coffee production in Yunnan Province and about 58% of coffee production in China. However, some people questioned us. We have heard Hainan coffee and Yunnan coffee in the past. Why haven't we heard Pu 'er coffee? Their doubts are correct. I can say to netizens: You are right, because in the past all our coffee was sold out, and our Pu 'er coffee accounted for 77.8% of the coffee exported by Yunnan Province. Our coffee foreigners especially like, Starbucks, Nestle and so on, including Germany, Austria, some coffee companies are in Pu 'er coffee, they regard Pu' er coffee as MSG, what is the reason?

The best coffee in the world is related to the Tropic of Cancer, such as Colombia, Jamaica, which is related to the Tropic of Cancer. The second is related to altitude. The higher the altitude, the better the coffee.

You see, coffee in Hainan or Vietnam is grown at an altitude of several meters, dozens of meters or even two or three hundred meters, while our Pu 'er coffee is grown at an altitude of about 1200 meters. Coffee at high altitudes is characterized by a long growth period and a long growth period. But coffee has a weakness at high altitudes because it's afraid of freezing to death. Our Pu 'er is also at high altitude, and there is no frost. There are several places on the Tropic of Cancer. In addition, we are now carrying out the construction of ecological coffee gardens, planting coffee in the woods or planting trees in the coffee forests to form ecological coffee gardens one by one, thus solving the problem of frost.

Let me give you two figures. In the 2005 - 2007 American Specialty Coffee Association score, the all-time champion Colombia coffee scored 85.89 points, while Pu 'er coffee scored 88.75 points, almost three points higher. In January this year, Starbucks 'evaluation master went to Pu' er for two months. After evaluating our Pu 'er coffee, the score was 81.5 points, and Jamaica coffee was also evaluated by this master. As long as the score of Jamaica coffee exceeded 75 points, it could be called Blue Mountain Coffee, which is now the best coffee in the world. Therefore, Howard, its president, was very happy, saying that the coffee was very good. The evaluation master came for two months and concluded: Now we need to further promote the deep cooperation between Starbucks and Pu 'er.

Last year, Liu Minghui, president of our Aini Group, signed a contract with Starbucks Coffee in the United States. At that time, it was still a strategic cooperation and there was no deep cooperation, but Starbucks 'stock immediately rose to its limit. With such a good coffee base, Pu 'er had 440,000 mu of coffee last year, and this year we will reach 600,000 mu. In the next four years or so, Pu' er coffee will develop to 1 million mu, and the output of 1 million mu can exceed 1.5 million tons of coffee, and one mu of coffee can exceed 100 kilograms.

If 100,000 tons of coffee ingredients are supplied to Starbucks, it will help us improve the quality of coffee. Starbucks now uses its existing four workshops (enterprises) in the United States to process coffee. There is only one overseas, and it is about to establish a second one here, that is, the second one outside the United States. It will turn good raw materials into good products, so that Pu 'er coffee can be sold to all of China and to the whole world.

Why isn't coffee famous in history? Because a lot of people haven't drunk it in the past and don't have a brand. We've made an Aini coffee now, and we'll move forward slowly. I don't want to say too much about Pu 'er coffee. Pu' er is actually the capital of coffee. Now nearly 60% of the output is here. You may not want to make coffee capital. At present, our Pu 'er coffee production last year was 28300 tons, this year we can predict that because its production area gradually increased, this year will reach more than 30,000 tons close to 40,000 tons. Some coffee began to be put into production last year and put into production again this year. It was not in full production before, but now it is in full production. Our output has increased and the quality is fine. As I said just now, the quality is the best, and the output is no problem. Now, Starbucks has cooperated deeply with us, and of course, Nestle Company has cooperated with us all the time. We think Pu 'er Coffee will come out of a way in the future.

This is also an important industry in our ecological industry. For example, our coffee appears as a medium-sized product. Coffee is particularly fragrant. We have four kinds of products, including urban, American, French, Italian, etc., all kinds of flavors. Coffee (coffee beans) roasted according to the habits of each country. Pu 'er coffee industry will certainly form a unique industry in China.

Why? The Tropic of Cancer passes through our Mojiang County. Many of our places are hundreds of meters to more than 1,000 meters above sea level. In the future, we will plant coffee to about 2000 meters, provided that it is planted in the woods and there is no frost. If our coffee is collected from the woods, you think about the ecology, no pesticide or chemical fertilizer. How good is it? Its quality is the best, its quantity is the most, plus cooperation with the most high-end people in the world. The prospect is infinite.

China Coffee Trading Network: www.gafei.com