Guangzhou retail business "changed face" new brands and luxury goods moved in collectively.

Recently, many citizens have found that several department stores in the urban area are in some "chaos": the decoration of "enclosed land" everywhere, the overall relocation of many areas, and the relocation of many counters. The newly opened department stores sell almost all new brands that have never been seen before in Guangzhou. The shopping malls that are about to open for business also have their own strange tricks, and the introduction of brands has a unique personality and is rarely heard of. Yes, shopping malls in the urban area are carrying out a large-scale brand adjustment this year, and it is expected that about hundreds of new brands will be stationed in Guangzhou, many of which are appearing in Guangzhou for the first time, and many old brands have also taken advantage of the adjustment to renovate and "change their faces".

Luxury brands move in collectively

Swire Exchange as the focus of attention in a city, the introduction of a wide range of brands. According to Hao Jilin, its general manager, the mall will have more than 180 brands, 70 per cent of which are international brands, and at least 70 brands have entered Guangzhou for the first time, including first-tier brands such as Tiffany&Co and Coach. In addition, many famous brands have chosen to set up flagship stores in Taiguhui, such as PRA-DA, I.T, IZZUE, UNIQLO, SUNION and so on.

After LV opened its first store in Guangzhou in 1998, 13 years later, it finally ushered in the second LV, but this time there has been a qualitative leap in both store area and product types. It is understood that the LV Guangzhou Taiguhui flagship store covers an area of 1800 square meters and adopts a two-story duplex structure, which is the largest in the country. LV Swire Swire flagship store thoughtfully offers a variety of customized services, relaying your request to the French headquarters and crafting highly personalized special suitcases, such as cake boxes, wine boxes, pet bags, hat boxes, etc., in the A snieres workshop in Paris. There is also M onM onogram customization service, which allows you to personalize your LV bag through acronyms and stripes in a variety of colors, highlighting your unique personality. At present, about 100 LV flagship stores around the world can provide this customized service.

CHANEL also entered Guangzhou for the first time and rented 430 square meters in Guangzhou Taiguhui. It also launched a high-end handicraft workshop in Guangzhou for the first time, accepting customized services for high-end ready-to-wear, with a starting price of 300000 yuan. Customers who need custom-made clothes are invited to watch C H A N E L's elaborate display of show, and can choose the style they like. Then you need to go to Paris in person to receive customized service from C H A N E L. In order to ensure the quality of service, you need to go back and forth to Paris at least three times for fitting.

Tiffany&C o. Tiffany's first store in Guangzhou also set sail at Taiguhui. Tiffany Guangzhou Taiguhui store covers an area of 280 square meters. In order to meet the needs of customers, the Swire flagship store also has a special engraving service for precepts, charging 100 yuan for the first three words of English alphabet symbols, plus 10 yuan for each letter.

Brand transformation of old stores

The person in charge of Zhengjia Plaza said that since last year, it has made a relatively large adjustment and repositioning of the brand in the venue, and "fast fashion, seizing the middle consumer groups" is the route they want to emphasize now.

The fashion upgrade of Zhengjia Plaza is now beginning to bear fruit. Last year, NOVO, a boutique fashion department store in Guangzhou, opened its first store in Zhengjia, followed by Himm, and this year more fashion brand stores have opened one after another. Among them, INDI-TEX Group, to which ZARA (expanded location Information) belongs, has the potential to blossom in an all-round way here, and its nine major brands, including Stradivarius, Bershka, Oysho and Pulland Bear, have opened their first stores in Guangzhou and even in China.

In addition, Tianhe City, the boss of Tianhe business circle, has changed obviously this year. Watsons, who has been "entrenched" for a long time and has even become one of its symbols, was moved from the first floor to the third floor, replaced by the first ZARA store in Guangzhou; another major brand of INDITEX Group Massimo Dutti also appeared on the venue; in addition, there were the first Jurlique store in Guangzhou, Pacific Coffee and so on.

Xinchang creates a brand that enters China for the first time.

The newly opened Huacheng Huishou Phase has not only created 8090 Huichao Square, which is dominated by Japanese and Korean brands, but also introduced Japanese Dacheng Department Store, which is the first time the department store has entered Chinese mainland. The first phase of Huacheng Huicheng, which opened before the National Day, is positioned as young, fashionable, dynamic and dynamic, focusing on Japanese and Korean style. Among them, Japanese and Korean brands form 8090 Chao Square, where you will encounter Suecomma bonnie, S.B WONDER, TOP&TOE, PINK BIRD and other Korean brands that enter the Chinese mainland market for the first time. Another contractor, U U PA R K, focuses on the introduction of "Japanese Dacheng Department Store".

In 8090, many Japanese and Korean brands have entered the Chinese mainland market for the first time, including PIN K B IR D created by Korean designers and fashion boutique stationery brand 10BY 10. The Japanese Dachang Department Store, which has opened a number of department stores in Japan, South Korea, Singapore, Taiwan, Hong Kong, Thailand, Vietnam and other places, has long been known by Guangzhou consumers through online shopping. This time, I finally decided to come to Chinese mainland, and the first store settled in Huacheng, Guangzhou.

Korean brand representative Suecomma bonnie design is a combination of the English pronunciation "Sue" of "shoes" and the English name "bonnie" of Lee Bo Hyun designers. Suecomma bonnie is produced and handmade with elegant and unique materials imported from Italy, France, Spain and the United Kingdom. It has attracted much attention both domestically and internationally since it was put on the market in 2003.

Another brand, T heC E N T A U R, is designed by Korean singer BO A, mainly in Japanese style, using a variety of flowers, such as cherry blossoms. Suitable for women over 30 years old, more professional and modern. PIN K B IR D features light pink and cream, apricot, camel, gray, gram and other unique natural colors that impress women, and high-end materials such as cashmere and wool are selected on the fabric. The style is relaxed and lively. Trendy women between the ages of 18 and 40, especially those who like woolen mash-up style, can try it here.

In addition, the UA cinema chain from Hong Kong has also settled in Guangzhou for the first time and settled in Huacheng Hui. UA Studios with the best service and top technology in China, UA Huacheng Huacheng has 13 cinemas, including 1 IMAX cinema and 2 luxury VIP halls, providing a total of 1600 spacious, unhindered stepped seats. With the most advanced digital 2D / 3D projection and sound system, it will certainly bring the most shocking new audio-visual experience to the people of Guangzhou.

Link

1. Zara Guangzhou journey:

On March 18, 2011, the fashion brand Zara officially opened in Tianhe City, Guangzhou, covering an area of more than 700m2. The design style of the store is consistent with the fashion simplicity of Zara. The main hues of gray, white and black give the space an elegant atmosphere. The whole store is divided into women's wear area, girls' wear area and men's wear area.

ZARA (expanded location Information) is the second store in Guangzhou and is also located in Tianhe Business District. Zara Wanlinghui Store, which opened in June of the same year, is known as "the first flagship store facing the street in South China". With an operating area of more than 2000 square meters, the flagship store operates fashionable men's and women's clothing on the first floor and the second floor respectively, and the storefront is more than 30 meters. With a duplex design, the store is equipped with an independent elevator for the first time, so that customers can enjoy high-quality and honorable service.

2. Hattorm Guangzhou journey:

In May 2010, the first Haimm store in Guangzhou opened in China Plaza.

The second store in Guangzhou opened in October of the same year, the second store is located in Zhengjia Plaza, covering an area of 1300 square meters on two floors, the store displays a wide range of women's, men's, youth, children's and baby clothing, including clothing, accessories, underwear and jeans.

(responsible Editor: Leo)