Americans who have no taboos in American coffee culture drink coffee.

Americans drink coffee like a game that doesn't need rules, with no taboos. Europeans brew coffee with all kinds of attention, Americans are dismissive. Americans drink coffee freely, and coffee also penetrates their lives so deeply that it is difficult to separate them, and the influence is so deep that they can not live without coffee. It is said that the Apollo 13 spacecraft, the first manned class to the moon, had a life-and-death failure on its way home. At that time, the ground staff comforted the three astronauts with one sentence: Come on! Hot coffee awaits you. Whether at home, in the office, in public, or at a roadside vending machine, Americans can't do without coffee almost 24 hours a day. This accounts for one-third of the world's coffee production and is the world's largest coffee consumer.

Generally speaking, American life is busy and tense, unlike people in Europe and the Middle East, who can enjoy life in a leisurely mood, manifested in drinking coffee, often a large pot of electric filtered coffee (Drip Coffee Marker), from morning to night, due to the addition of more water, less coffee (a cup of ten grams of coffee to two hundred CC of water), the taste is particularly weak, so many people criticize American coffee is really bad to drink. In fact, coffee drinkers across the United States can still taste their favorite coffee flavor with a little effort. If pure American coffee is divided into two main types, the East Coast of the United States is stronger than the West Coast, and the South is stronger than the North. Ethnically speaking, southern European and Latino people prefer strong coffee more than British, German and northern European immigrants.

In addition, although the United States is the largest exporter of instant coffee, there are not many people who drink instant coffee in the United States itself. As a result of their increasing emphasis on healthy eating in recent years, there has been an increase in the market for coffee-free Coffee, and the trend of drinking coffee without sugar has become more and more common.