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How to open an attractive coffee franchise?

Published: 2026-02-26 Author: World Gafei

Last Updated: 2026/02/26, Nowadays, there are all kinds of coffee shops and the competition is fierce. So how to open a successful coffee shop franchise? Industry insiders believe that: first of all, to determine the object of consumption is very important, and secondly, the location of the geographical location is also very important. First of all, you need to determine the object of consumption before opening a coffee shop, which is the key to the success of the coffee shop. Its positioning of Chinese consumers is mainly white-collar workers,

Nowadays, there are all kinds of coffee shops and the competition is fierce. So how to open a successful coffee shop franchise? Industry insiders believe that: first of all, to determine the object of consumption is very important, and secondly, the location of the geographical location is also very important.

First of all, you need to determine the object of consumption before opening a coffee shop, which is the key to the success of the coffee shop. It mainly locates Chinese consumers as white-collar workers, high-income people and foreigners in China, and then uses them to influence the younger generation in China; secondly, it chooses the ideal location according to the consumer orientation.

And if you want to own your own coffee shop, is it better to join or be original? It depends on whether the investor has coffee shop experience. For beginners, choosing a mature chain to join the company is the most worry-free way. And how to choose a chain to join the company? First of all, you have to understand what kind of company you want to join. Do you need brand support, technical support or logistics support? If you want brand support, you can choose well-known brand chains to join companies, such as Starbucks, cross-strait and so on. Although the brand usage fee paid by such a coffee shop is more expensive, the brand is loud and profitable. Of course, the choice of chain companies can not be blind, but also consider their own investment environment and so on.

If coffee franchisees target consumers who are high-income white-collar workers and business people, they generally open in downtown areas where office buildings are concentrated, and it is best to take quiet areas in noisy areas, that is, relatively clean storefronts or buildings in prosperous areas. In addition, high-rise buildings with great fame and popularity are also ideal places. And if the consumption orientation is the working class who generally pursue the trendy income, you can choose a quiet small area room; in addition, the coffee shop franchise shop should have stable coffee quality after opening. Coffee is a highly specialized drink. The quality of making coffee and providing services is one of the important conditions for the formation of a stable consumer group.

Opening a coffee franchise not only requires us to have a clear target of consumption and a good geographical location. It is also very important to join a good brand and choose a strong operating company. Defoe International Group, represented by Italian Pascucci Coffee, is the first fashionable catering brand in China. It has a perfect operation system and is the first choice for you to join. Pascucci Coffee invites every coffee franchisee to create wealth together with you!