It is not Starbucks' fault that coffee prices are too high.

Abstract: reports about the high price of Starbucks have been going on for three days, and various reports and comments are still on the rise. Sagebrush Coffee has also analyzed the price of coffee. The data show that the price of a cup of coffee made at home is much lower than that of Starbucks. But now the report has turned into a criticism of Starbucks, which is complaining for Starbucks.

The price of Starbucks in China can not be blindly said that it is high, in fact, those Korean cafes, such as Man Coffee, Caffebene coffee prices are cheap? Basically the same as Starbucks. It can not be compared with the price of Starbucks abroad, is it comparable? Which luxury item is cheaper in China than abroad?

San Ai Coffee believes that the reasons why Starbucks prices in China are higher than abroad are mainly due to the following factors:

First, in China, the popularity of cafes like Starbucks is not as dense as abroad, and there are not many places where people can drink coffee and enjoy the environment. This can be seen from the fact that Korean coffee has generally opened in China in the past year. In the case that cafes are relatively unpopular, going to cafes to drink coffee itself will be a more classy thing, but the price of 27 yuan Compared with today's prices, there is actually no luxury.

Second, many reports compare the prices of Starbucks in China with those in foreign countries, which is not scientific at all. Regardless of the exchange rate conversion of RMB to foreign currencies, China's real estate bubble in recent years has also pushed up rents, especially for those stores, such as Starbucks, Pacific, and costa, where stores basically enter the business circle or inside the mall, unlike some Korean cafes, which are close to the business circle, so their own store rents are already very high, which will also be a major factor in the price. And people who enter these shopping circles can basically afford this price. after all, Starbucks doesn't want to sell coffee that everyone can afford.

Third, the rising cost of manpower and personnel training. The mobility of workers in the service industry is second only to that of front-line workers in the manufacturing industry. In a cafe, in order to maintain its due standard, the stability of personnel is a prerequisite, in addition, they have to pay for training regularly. Or when it comes to the housing bubble, which has pushed up the prices of residents' lives, and with it, staff wages must also need to rise by a certain percentage, which is understandable.

While everyone has been talking about the high price of Starbucks coffee, why not turn around and look at the price of cabbage on the market, more than ten yuan per jin, as the cabbage necessary for consumers at the bottom is so expensive every day? why do you think Starbucks coffee is still expensive? don't forget that it is only the choice of specific consumer groups, not the choice of the people of the whole country. So most of the reports should stop there. if you really want to guide a rational consumption, guide people to make their own coffee, which is both hygienic and economical.