Coffee costs 30 yuan a cup. "Coffee clan" says it's expensive.

Abstract: Starbucks sells the same cup of coffee for as much as 27 yuan in Chinese stores, about 1/3 higher than the US price of the same brand. After the news came out, it caused a heated discussion. In recent years, soaking in cafes to talk about things and pass the leisure time has gradually become a choice for young Chengdu white-collar workers.

Coffee of the same capacity and taste costs as much as 27 yuan in Chinese stores, about a third higher than the American price tag of the same brand. After the news came out, it caused a heated discussion. In recent years, soaking in cafes to talk about things and pass the leisure time has gradually become a choice for young Chengdu white-collar workers. Although this is an emerging leisure way, more than 80% of coffee consumers surveyed at random still said it was "expensive".

Coffee chain store: average price of medium cup 30 yuan

In response to the recent "coffee price incident", yesterday's Chengdu Evening News reporter launched a special investigation in several ways. The results showed that most chain coffee shops, for example, reported latte prices between 27 and 33 yuan.

Coffee consumers: drink every day "can not suffer"

The average price of 30 yuan a cup, Chengdu citizens how to accept? Of the 50 coffee shop consumers randomly interviewed, 43 chose "expensive"(86%), 5 chose "acceptable"(10%), and 2 chose "indifferent"(4%).

citizen's voice

"I can't help it. All the places are priced at this price." Citizen Ms. Li yesterday and girlfriends shopping all afternoon street, feel legs extremely tired, but did not find a suitable rest seat, finally chose to sit in the cafe for a while. A cup for 4 people costs more than 120 yuan each. "It's almost a day's salary. It's impossible to drink like this every day."

"I can accept this price, but as a consumer, I still want it cheaper." IT male Mr. Zhang said that he often sat in a cafe for an afternoon, a cup of coffee is not enough to drink,"the same price, in foreign countries can drink double."

Netizen voice

@ One Meter Sunlight-Qiaoxia: Sister is not drinking coffee, it is money, two cups of 50, this is the mood ah

@ Demon Peach 1126: Although I hope Starbucks will cut prices, it seems impossible

@Rowland_No entanglement will die: It's really expensive, and I think it's a little unfair.

Insiders: Material cost does not exceed 5 yuan

How much does a 360ml cup of coffee cost? Subsequently, the reporter went to a certain main selling coffee appliances and raw materials in Xiadong Street to consult the industry.

A coffee expert in the store, who declined to be named, said that even if a cup of coffee about 12 ounces is made from high-quality coffee beans, milk candy and other raw materials, the material cost will generally not exceed 5 yuan; in addition, merchants must also pay labor, store rent and other costs,"in each store, the cost of a cup of coffee will certainly be different, but the price of about 30 yuan does have room for price reduction."