As a traditional western drink, how does coffee develop in the Chinese market?

Coffee, as a traditional western drink, has a long history and cultural heritage. The world consumes at least 400 billion cups of coffee every year, and the current annual global coffee consumption is about 10 million tons. Coffee is the first of the two largest drinks in the world, and it is also the second largest trading commodity in the world after oil.

China's coffee industry was introduced and developed with the development of reform and opening up. Since the middle and late 1990s, due to China's strong economic driving force, people's ability to accept new things and the deepening of exchanges with Western countries, the coffee industry has developed rapidly, and many chain coffee bars have been stationed in major cities in China, which has become an indispensable part of people's life. The coffee culture is getting stronger and stronger.

Coffee has been developed in China for less than 25 years, and it is still in its infancy. According to statistics, the annual per capita consumption of coffee in China is only 0.01 kg, but the coffee market is growing at an annual rate of 30%, which is much higher than the 1.5% annual growth rate of world coffee consumption. Coffee has a broad market and has great potential for the development of the coffee industry.

At present, the planting area of coffee in China is about 2000 hectares, with an annual output of more than 20,000 tons. With the acceleration of China's internationalization process, coffee, as an indispensable international fashion drink, the annual consumption of coffee in China has shown an upward trend of 20%; Chinese household coffee consumption is growing at an annual rate of 40%. At the same time, annual retail coffee sales grew by more than 25%, and continued to maintain a strong growth momentum. If every Chinese drinks half a cup of coffee every day, then the Chinese will influence the price of coffee in the world.

It is reported that in the future, China will increase investment and further expand coffee cultivation in order to double the total coffee output and bring the coffee planting area in China to 16000 hectares. Pablo Dubois, director of the Operations Department of the International Coffee Organization, said: "China will become the largest coffee consumer market in the world."

Due to the further prosperity of the coffee market, there will be a great demand for coffee professionals in our country, so there is a huge space for the future development of this new type of career.