Coffee book introduction: open your own coffee shop

Title: open your own Cafe

Press: Citic

Suitable for the crowd: friends who plan to open a shop

Book introduction:

This is an old book from 2013, translated from Japanese. Although the information, shops and pictures introduced in the book are all from before 2010, there is still a lot to refer to.

What matters is the train of thought.

First of all, the coffee shops introduced in the book are all independent coffee shops, each of which represents the owner's dream. Basically, each article introduces a store, and each store clearly introduces the store features, positioning, decoration, store preparation, owner interview and so on. This information is especially suitable for friends who want to open a shop independently.

Dream is a very illusory thing, everyone has a dream, but whether or how to achieve it is much more realistic and more complicated.

The introduction to the opening of a coffee shop in the book is very practical, and the text sorted out is also very rich. For example, tell the reader very clearly that if you want to open a store, you can follow what steps to organize your ideas. Even the problems and difficulties that may be encountered in the preparation are mentioned in a very considerate manner.

There are many books about coffee shops nowadays. What's so special about this one?

The editor of the book is not from an expert's point of view to guide you, but as a counselor or information collector to provide readers with shop ideas with as much practical and referential information as possible. Instead of dryly throwing the conclusion to the reader, there is no rampant praise, but, like a documentary, by showing readers the experiences of some of their predecessors who have successfully opened a store, so that readers can read, observe and listen to stories in the process of reading, observing and listening to the story. slowly feel what it's like to open your own cafe.

There are a variety of coffee shops in the book, including dessert and coffee, light meals and specialty cuisine, which basically include the product mix that independent cafes may have today.

Decoration link, in addition to the general picture display, but also concise with the decoration plan, so that readers can know the situation of the store at a glance. In addition, the choice of decoration methods has also been introduced, some shopkeepers to professional decoration companies, some do it themselves, to professional decoration companies should also pay attention to what, for example, some companies may be good at kitchen, some companies are good at balcony, and so on. Can provide the reader with some details that may be overlooked.

Store preparation, which is a highlight of this book, few books describe the shopkeeper's dream-building journey so succinctly and clearly. Through short words, record each shopkeeper's way of opening a store in chronological order, such as when you have the idea of opening a store, when and how to learn skills, when and how to find the storefront, when to start decorating and how long it has been decorated, and so on. Through simple sentences that begin with time, readers can clearly see how the shopkeeper's dream is built step by step.

Another bright spot is that the schedule of each shopkeeper is recorded. Many friends who want to open a shop should read it carefully. You will find that most shopkeepers lead a life of leaving early and coming back late, opening at 8 or 9 a.m., closing at around 12:00, and resting at 2 or 3 a.m. During business hours, the meal time will be in line with the situation of the guests. Of course, there are stores that take regular breaks from nine to five like office workers. The schedule of these detailed records is just a reminder that maybe your shop life may be the same.

With the idea of opening a shop, the best way to learn is to visit those seniors who have already opened a shop and listen to their experience. These are valuable lessons of experience. Although many friends know that this is a good way, but always because of face-saving, embarrassed to take the initiative to talk to strange shopkeepers. So, take a look at the stories of the shopkeepers in the book and listen to what happens to them after they are ready to open a store or open a storefront. Maybe you will have new ideas.

The most commendable thing about opening your own cafe is its organization. Recommend, look at the catalogue first. Read the introduction carefully again. Then, basically without reading the whole book, you can quickly find what you are most interested in and see it.

All the independent cafes in Japan are introduced in the book, and the national conditions will be different. Please pay attention.

Source: Qingdao Xiumen Coffee blog