Cafes and teahouses are iconic carriers of modern life.

A blind date is in a cafe, a party is in a cafe, and a reception is in a cafe. Cafes have gradually become the mainstream leisure place of public life, and become the third place beyond two o'clock.

Tea, coffee and cocoa are known as the three major drinks in the world, each of which has its loyal fans, and tea and coffee are the most well-known among the Chinese, which not only bring a kind of physical and psychological enjoyment, but also reflect the pursuit of fashion. Today, in the streets and alleys of Wenzhou, cafes and teahouses of all kinds are springing up everywhere. But at least in terms of popularity, cafes are slightly better than teahouses, especially those dominated by romance are growing much faster than quiet and elegant Chinese teahouses.

Cafes and teahouses are iconic carriers of slow life. The accelerated pace of life, in turn, makes modern people pursue the feeling of "slow". The atmosphere and atmosphere of teahouses and cafes can make the body relaxed and happy. Nowadays, the consumer groups of teahouses and cafes have gradually shown different trends. According to industry insiders, due to the "orthodoxy" of teahouses, teahouses are mostly spent on more formal negotiations or more serious meetings, with a calm and dignified style, and most of them are middle-aged men. Cafes, which have a wider range of consumers and younger ages, are ideal for student weekends, white-collar breaks, or middle-aged men talking about important things. Even some activity units, such as wedding planners, real estate transactions and staff training, specifically look for cafes as "strongholds". Zhou Zhizhi, a wedding planner, is a case in point. "the coffee shop has a comfortable environment, which allows people to relax into the working state, and it is easier to be inspired. In such an environment, negotiating with customers will not seem too formal, and the consumption is not high. I like it." Zhou Zhizhi joked that she could even save the rented office space.

The rapid development of cafes is also a reflection of the improvement of citizens' quality of life. "just as tea drinkers know tea, more and more citizens are beginning to know how to taste coffee." Tang Tao, general agent of Italian Morley Coffee in Zhejiang, told reporters that due to the gradual improvement of public awareness of coffee, the demand for the quality of coffee is getting higher and higher. Compared with the past, coffee shops now attach more importance to the brands of coffee beans, and most of them use high-end products. According to Tang Tao, the century-old classic Morley coffee beans of the Italian royal brand, which he represents, are widely recognized among Wenzhou consumers, consuming an average of half a ton of coffee beans a month.

It is precisely because the environment, products and services provided by the cafe can be accepted by more consumers, and its development orientation is getting closer and closer to the needs of the public, from various aspects such as decoration design, product research and development, consumer price, service details, theme activities, and so on. are as close to the lives of ordinary people as possible. The author visited a number of cafes in the city and found that the recently opened cafes no longer spend a lot of money on decoration, which brings misleading to consumers that "decoration is more important than production". Industry insiders said that in the past, the main purpose of opening a coffee shop was to provide a leisure environment, while the basic requirement for the quality of coffee was "as long as it was not too bad." This practice has been rejected in the new cafe. The new chin-chin cafe at the Great South Gate of the city is a typical example. This is a small American country-style cafe, it can be seen that carefully designed but not depressing, heavy, carefully selected country music is very relaxing. "the coffee consumers in Wenzhou have yet to mature. Now, there are obviously more people drinking Italian concentrate, so we can see that we already have a certain understanding of coffee, but we still need further correct guidance. We hope that consumers can not only drink professional coffee in cafes, but also experience authentic coffee culture. " Lin Chan, head of the cafe, said that during the preparation period, the shop made reference to the successful examples of many foreign coffee franchisees. While creating a relaxed and comfortable environment, the key is to make every cup of coffee well. In the selection of materials, they are basically purchased from the place of origin. "many of the ingredients in our store come from across the sea and across mountains and rivers for the purpose of quality assurance. In order to popularize coffee knowledge and culture, we also regularly invite professionals to hold salons to provide exchange of experiences. " Lin Chan, who has lived abroad for many years, experienced the importance of professional production from various countries, and brought this concept to chin-chin caf é, hoping that Wenzhou citizens can also enjoy every good cup of coffee.