Pacific Coffee Adds Capsule Machines to Its Menu

Ever walked into a coffee shop and wished you could recreate that same quality at home—without buying an expensive machine or learning complex techniques? Many urban coffee drinkers now want convenience without compromising flavor, especially as lifestyles get busier. That’s where single-serve solutions like capsule coffee systems come in.

Pacific Coffee is answering that need by adding K-fee capsule coffee machines to its stores across China. Starting April 28, Shanghai and Hangzhou locations will sell the machines, with plans to expand into northern and southern regions soon. This move supports the brand’s 20th anniversary and marks a shift toward diversified retail beyond just brewed coffee.

What Are K-fee Capsule Coffee Machines?

K-fee is a capsule coffee system owned by Germany’s Kruger Group. Pacific Coffee became its exclusive agent in Hong Kong back in October 2011, where the machines were well received. The system is designed for modern, fast-paced living. Users just insert a coffee, milk, or chocolate capsule and press a button—two simple steps for a quick, decent cup. The machines have a sleek, minimalist design that fits urban kitchens and office desks alike.

Why Is Pacific Coffee Expanding Into Capsules in Mainland China?

As Pacific Coffee expands in mainland China, it notices similar lifestyle trends: busy consumers wanting quality coffee with minimal effort. The brand decided to bring the K-fee system to cities like Shanghai and Hangzhou, with rollout plans for other regions. In response to local tastes, it’s also developing around 20 tea-flavored capsules specifically for the Chinese market.

How Is Pacific Coffee Making the Product More Appealing?

To enhance the at-home experience, Pacific Coffee is creating customizable sticker sets for the machines. Current designs include zebra and wood grain patterns, with future options to be designed by contemporary artists. This turns the machine into a stylish household accessory, not just a brewer.

Where Will the Machines Be Available?

The K-fee machines will be sold not only in Pacific Coffee shops across China but also in select supermarkets under the Vanguard Group (which owns Pacific Coffee). The brand is also reviving its B2B sales model, supplying banks, hotels, and corporate clients—as it has done in Hong Kong—with custom sticker options available for business customers.

What Other Products Does Pacific Coffee Sell?

Besides capsules and machines, Pacific Coffee operates two main business models in Hong Kong: retail coffee shops and a corporate coffee service division. The latter sells whole beans and machines. K-fee is just one of the products it distributes, and more price-tiered offerings are planned for the Chinese market.

Frequently Asked Questions

When will K-fee capsule coffee machines be available in Pacific Coffee stores in mainland China?

K-fee machines will launch in Shanghai and Hangzhou on April 28, with subsequent expansion into northern and southern regions of mainland China.

What types of capsules does the K-fee system offer?

The K-fee system includes coffee, milk, and chocolate capsules. For the Chinese market, Pacific Coffee is developing around 20 tea-flavored capsules.

Can I customize the look of my K-fee capsule machine?

Yes, Pacific Coffee offers sticker sets for the K-fee machine, including current designs like zebra and wood grain. Future designs will be created by modern artists, allowing further personalization.

Where else can I buy the K-fee capsule coffee machine besides Pacific Coffee stores?

K-fee machines will also be available in certain supermarkets operated by Vanguard Group, and through B2B channels such as banks, hotels, and corporate offices.

How does this fit into Pacific Coffee’s broader strategy?

This move is part of Pacific Coffee’s 20th-anniversary initiative to diversify beyond cafes, leveraging its parent company Vanguard’s retail network and corporate service experience.

Recommended FrontStreet Beans for Home Capsule Brewing

If you’re exploring capsule or single-serve coffee at home, consider pairing your machine with compatible beans. FrontStreet Coffee’s PWN Golden Mandheling offers bold, low-acid depth with herbal and dark chocolate notes—great for those who prefer a strong, smooth cup. For a lighter, fruitier profile, try the Strawberry Candy Espresso, which highlights sweet berry and caramel tones ideal for milk drinks. Both are expertly roasted for balance and aroma, making them solid choices even outside capsule systems. Freshly roasted within 5 days · Orders placed before 17:00 ship the same day · Next-day delivery across most of Guangdong Province.