Fortunately, employees disclosed the new black tea latte! Netizen: Replace the short extract

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click on the attention| Daily Boutique Coffee Culture Magazine Coffee Workshop

Every time they receive internal news released by the company, Luckin workers who can't help but spoof the new products that the official will launch in the short term on social platforms, arousing fans 'curiosity about Luckin's new products.

This is true, recently, a Luckin worker posted a video about the production of the new product "Crazy Black Tea Latte", which is expected to go on sale on November 24, accompanied by the caption "Luckin News finally no longer adds new materials! "The emotion attracted many netizens to click and watch.

Interestingly, netizens who watched the entire production process did not focus on the production materials like Lucky workers, but turned their attention to the short extract that the shop assistant finally added to the cup to concentrate,"Why do you like short extract so much?","short extract? Why short? "," Why is Lucky so obsessed with concentrating short extracts?"Some people even bluntly said," I don't want to try it when I see short extracts "and" I won't buy short extracts."

Based on various information on the Internet, we can see that the Italian concentrates currently used in Ruixing's offline stores mainly include short extract concentration, Italian extract, and gold medal concentration. According to official introduction, the short extract and concentrated extract is the first half of the coffee, which has a higher sweetness in taste and is suitable for people who pursue fruity flavor.

However, this brand's carefully blended espresso seems to have been unpopular with Luckin users since its launch. It is reported that since only the first half of the coffee is taken, the short extract concentration has a smaller coffee liquor capacity than several other coffee bases used in stores, about 20 ml.

(Screenshots are from official Mini programs)

Therefore, when this short-extract concentrate is used to make tea coffee, fruit coffee and other products, the original taste of the coffee liquid is easily concealed by milk, tea base, syrup, jam, etc., causing many customers to report that they can't taste it from the drink. The "coffee flavor" in their impression is bluntly "the current short-extract coffee is simply as light as water."

In order to drink a more obvious coffee flavor, some customers will come up with the idea of replacing espresso liquor. However, in the ordering interface of the Mini programs, they cannot find the option to replace the coffee base, so they write a note when placing an order, hoping that the clerk can replace the standard short extract concentrate with Italian extract with more coffee liquor and stronger aroma. However, netizens said that some shop assistants would refuse on the grounds that they could not modify the formula at will, so not every time they made a comment, they could replace the concentrate as they wished.

Because of this, when many regular customers learned that the new products to be put on shelves were based on condensed short-cut extracts, it was difficult for many regular customers to hide their disappointment."It was also because short-cut extracts immediately lost the desire to try." Some people admitted that since Ruixing adjusted the coffee base of many drinks to short-extract concentrated, they no longer bought these drinks that taste "weak coffee", saying,"When did you change short-extract to essence? I will throw myself into Ruixing's arms."

Some consumers have also made suggestions to Ruixing, saying that customers who buy drinks have different tastes, and it is difficult for the default short extract concentration to take into account the needs of some people. They believe that Ruixing can follow other coffee brands and provide "extra concentrate" options, or allow users to choose their favorite coffee base.

Picture from: Xiaohongshu

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