Coffee Culture Pioneers of Innovation Coffee Magical Cultural Origin

Dunkin 'Donuts quickly won over Americans and occupied the commanding heights of the coffee market after producing its first cup of coffee in 1950. Fifty years later, Dunkin 'Donuts coffee has become world-renowned, with global sales of 1 billion cups per year, 47 cups per second, and ranked first in coffee sales in the United States for two consecutive years in 2006 and 2007. In November 2008, Dunkin 'Donuts officially seized the the mainland of China market and opened its first store in Fuzhou Road, Shanghai, near Zhejiang Road. When Dunkin 'Donuts opened, we enjoyed Dunkin' Donuts coffee culture together with Dunkin 'Donuts' the mainland of China manager in the warm and cozy Dunkin 'Donuts shop in the bustling downtown of Shanghai.

The Magical Cultural Origins of Coffee

Speaking of coffee culture, we must trace the origin of coffee. Among the most popular legends about the origins of coffee is one about magic black and bitter drinks. About 1400 years ago, a Yemeni shepherd discovered that goats became excited after eating the red berries of a shrub. He consulted the local abbot, who tasted the fruit and was in a good mood. He was surprised and asked his disciples who loved to nap during night practice to taste it. The effect was very good. Later people boiled the fruit of its shrub red berries to distill a bitter drink that was more likely to distract sleep and lethargy. This is the first coffee. Venetian merchants brought coffee to Europe for the first time in 1615. In 1668, coffee became a fashionable drink in South America, followed by coffee houses in New York, Philadelphia, Boston and other North American cities. In the 1820s, the Dutch introduced coffee to Central and South America. Later the British brought coffee to Jamaica. By 1925, coffee cultivation had become a tradition in Central and South America. That same year, coffee was grown in Hawaii, the only coffee producer in the United States, and Hawaiian coffee is one of the best in the world. This is a rough historical fragment of coffee production, so what kind of unique culture does Dunkin 'Donuts have in the process of spreading? Take it easy, we'll talk about it.

Second, the purity of coffee beans

As we all know, in the spread of coffee culture, there have been many coffee producing areas around the world, but, looking at the world coffee, the real high-grade coffee is mostly concentrated near South America. Pure coffee is the basis of all delicious coffee. Dunkin 'Donuts uses 100% pure Arabica coffee beans from Central and South America, and each coffee tree can grow top coffee beans after 5 years, ensuring the absolute purity of coffee at the source of coffee, creating good conditions for the development of premium coffee.

III. Selection of precious seeds

Dunkin 'Donuts coffee is made with a sophisticated selection process. Typically, a coffee grower can harvest up to 200 pounds of coffee tree fruit per day, and each coffee tree fruit can roast only 1 pound of coffee per year. Dunkin 'Donuts is guaranteed this prerequisite to produce fine coffee products that sell well around the world.

4. Perfect traditional coffee aroma

Dunkin 'Donuts is known worldwide for its unique coffee aroma. Aroma is the most critical criterion for judging the success of a coffee in the production process. At Dunkin 'Donuts, each coffee is flavored from different sources, which enhances the aroma of the coffee, combined with special coffee recipes and production techniques to make Dunkin' Donuts unique coffee.

V. Professional baking, expert tasting

Roasting technology is a key step in producing rich taste in coffee beans. Coffee beans are heated evenly in the air only at 400 degrees Fahrenheit. Dunkin 'Donuts selects coffee beans of the same size, completes roasting under strict technical conditions, and still has to pass through professional tasters to put the coffee beans into the mouth and taste with the tip of the tongue. Each taster must taste more than 200 cups of coffee per day, only in this way can the roasted coffee beans have a unique high taste quality.

6. It is not simple to brew

Coffee beans enter the brewing stage after roasting, which is a detail that many people tend to ignore. In fact, a good cup of coffee, in addition to the complex production process in front, brewing is also an important part of determining the taste and aroma. At Dunkin 'Donuts, every cup of coffee is ground and brewed on site, and carefully calculated water temperature and water volume control are used to finally offer fine, pure and long-lasting coffee to customers.

The success of any product is not accidental, which includes the brand of different employees and different levels of mutual efforts. Dunkin 'Donuts is the same. Coffee is a popular drink in the world catering industry, and countless guests in the world pour for the delicious coffee. But at Dunkin 'Donuts, all employees are still working tirelessly to spread coffee. This spirit is also supporting Dunkin 'Donuts step by step to become the foundation of the world's first-tier brands. Dunkin 'Donuts' ability to open 7900 stores worldwide is not only a success for Dunkin 'Donuts, but also a major success for the brand concept and coffee industry. Today, Dunkin 'Donuts is not only about coffee, but also about coffee culture, Dunkin' Donuts 'unique entrepreneurial experience and professionalism. I think that's probably why customers around the world choose Dunkin 'Donuts.