Why Isn’t There a Starbucks in Italy?

Ever heard someone say there are no Starbucks stores in Italy? That’s not a rumor — it’s fact. Travelers returning from Italy report a complete absence of Starbucks locations, even in major cities. Even the company’s own store locator shows zero results for "Italy."

Italy has zero Starbucks stores — not one — despite the brand operating over 21,000 outlets in 66 countries worldwide. That includes zero locations within 300 miles of any Italian address.

The Italian Coffee Landscape

Italy is home to one of the most competitive and traditional coffee markets in the world. Locals overwhelmingly prefer standing at the bar to drink a quick, inexpensive espresso. A standard espresso costs just €1.50 to €2.00 when consumed standing at the counter, a price that rose only slightly after government taxes. Sitting down might cost around €3.00 in tourist-heavy areas, but it’s still far cheaper than a Starbucks latte.

According to visitors, coffee is a daily ritual for Italians, often consisting of a single espresso with bread and fruit for breakfast. “You don’t need bacon or pastries,” said one traveler. “But you do need coffee.” This deeply rooted habit makes it difficult for international chains to compete.

Why Starbucks Avoids Italy

Starbucks has deliberately chosen not to enter the Italian market. While the company cites a strategy of “listening to customer voices and needs,” industry observers point to deeper reasons. The Italian market is dominated by thousands of authentic, high-quality cafes serving traditional espresso. These cafes offer a product that’s both culturally significant and competitively priced.

Analysts suggest that Starbucks’ standardized espresso drinks and sit-down culture may not resonate with Italians, who overwhelmingly prefer to stand and drink their espresso quickly. Additionally, the technical craftsmanship of Italian baristas and the social role of the local café present a high barrier for any outsider, especially one offering a more Americanized coffee experience.

Starbucks’ Global and Chinese Ambitions

Globally, Starbucks operates over 21,000 stores across 66 countries — but Italy isn’t one of them. The company reported a 6% increase in global same-store sales in the 2014 fiscal year, with China and the Asia-Pacific region growing at 7%. By contrast, Europe saw only a 5% increase.

In China, Starbucks has been aggressively expanding. In 2014, it opened its 1,500th store in the country. By 2014’s fiscal year-end, the company was opening roughly one store per day. Its 2015 goal was even more ambitious: a new store every 18 hours. The brand planned to double its store count from 1,600 to 3,400 by 2019, focusing on first- and second-tier cities before moving into emerging markets.

China’s coffee consumption is growing at 15% annually, compared to the global average of 2%. The domestic coffee market was valued at approximately ¥700 billion, against a global market of ¥12 trillion. Despite competition from established players like Costa Coffee (218 stores in China) and Korean chain Café Bene (over 600 stores), Starbucks remains committed to rapid expansion, with plans to introduce its Teavana tea brand into the Chinese market by 2016.

Frequently Asked Questions

Does Starbucks have any locations in Italy?

No, Starbucks has zero stores in Italy. Even its official store locator does not return any results for the country, and travelers confirm their absence in major cities and tourist areas.

Why doesn’t Starbucks open stores in Italy?

Starbucks avoids Italy due to the country’s highly competitive traditional coffee culture, where locals prefer quick, inexpensive espressos from local bars. The market is dominated by thousands of authentic cafés, and analysts believe Starbucks' standardized offerings and sit-down model may not align with Italian preferences.

How many Starbucks stores are there globally?

As of the latest data referenced, Starbucks operates over 21,000 stores in 66 countries worldwide, but Italy is not one of those markets.

How fast is Starbucks expanding in China?

In 2014, Starbucks was opening about one store per day in China. By 2015, the goal was to open a new store every 18 hours. The company aimed to grow from 1,600 stores to 3,400 by 2019, more than doubling its presence.

What types of coffee do Italians prefer?

Italians overwhelmingly prefer espresso, typically consumed quickly and standing at the bar. Prices start at around €1.50 for espresso at the counter, with seated service costing slightly more, especially in tourist spots.

What is Starbucks’ strategy in China?

Starbucks is targeting both established urban centers and emerging cities in China, focusing on convenience, store design tailored by a local team, and product diversity. The brand also plans to introduce its Teavana tea line to further attract customers.

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