How long does it take to order a cup of Starbucks coffee

I have calculated the time it takes to get in and out of Starbucks, from entering the door, ordering to pushing out the door. If there are not many people in front of me, my communication with Starbucks clerks is basically within five sentences, usually less than two minutes. However, this is really what Starbucks CEO Howard Schultz (Howard Schultz) said, "is drinking coffee at Starbucks a delicate social experience?" At a time when more and more people classify Starbucks as "fast consumption", some Starbucks are trying to revive the slow and refined tone of the first Seattle Starbucks that made drip coffee in 1987.

Starbucks Kerry Center Store

Hand-brewed coffee, you can literally understand its meaning: hand-brewed coffee. This coffee brewing process, which became scarce with the invention of the coffee machine, is not popular on a large scale in western countries. However, in Japan, where people live slowly, people have invented many utensils and ways to make coffee by hand. But wouldn't it be a little weird if you put Starbucks, which is rapidly expanding and serving, with hand-brewed coffee?

Starbucks Kerry Center Store

Starbucks, which is marked with "R" signs everywhere in Kerry Center, is doing what we mentioned above-setting up a hand-brewing bar at Starbucks to provide guests with hand-brewed coffee. As soon as he entered the door, sure enough, every barista behind the bar was wearing the legendary black apron.

Starbucks barista

Some friends may not know much about the black apron. At Starbucks, baristas usually wear green aprons, while only a few people can pass rigorous exams to become coffee masters and wear black aprons. In this minority, only the top can pass higher-level exams to become coffee ministers, wearing brown aprons of the same color as coffee beans.

Starbucks Kerry Center Store

Now that we have entered the Starbucks Zhenxuan store, we certainly can't just stay in our daily process of ordering drinks, paying money, getting coffee and leaving. Starbucks in Kerry Center has always had a large passenger flow on the first floor because it is connected to Kerry Mall, but it is difficult to find a hole in the second floor of this Starbucks. The barista on the first floor told me that their Starbucks Workshop (hand-brewed coffee bar) is located on the second floor, just up the stairs. I believe many people have the same impression that Starbucks clerks are a little "aloof". Except for ordering drinks, they are usually too busy to communicate with their guests.

Starbucks Kerry Center Store

When I came to the Starbucks Workshop on the second floor, a huge bar was placed in front of me, which was hard to ignore. To be honest, this kind of decoration, put in Starbucks, will feel a little bit through, and for a moment I feel as if I had strayed into a cocktail bar. Sit down and talk to the coffee master for coffee? Is this really Starbucks?

Starbucks Kerry Center Store

The bar is filled with a variety of hand-brewed coffee utensils, including the less common siphon pot, the semi-automatic coffee maker of Nuova Simonelli, a high-end luxury coffee maker from Starbucks across the country, the Hario drip filter cup made in Japan, and, of course, a variety of selected coffee beans. The console is semi-open, and guests can even enter and visit. As expected, most of the people sitting at the bar that day were English-speaking foreigners. Or maybe because it's working hours, not many friends who are busy with work are willing to sit down and spend time waiting for the barista to make a cup of coffee.

Starbucks Kerry Center Bar Table

"do you usually drink coffee? What kind of coffee do you drink? " The barista said and beckoned me to sit down. I looked down at the bar table, which seemed to be made of whole piece of wood, with no splicing marks in the middle, and carved out the whole story of Starbucks from seed to cup in black grain. "this is Liz Muller, the design and creative director of Starbucks stores around the world. The scarlet seal on the other end of the table is her signature. What would you like to drink? "

That's how the conversation with the coffee master began. For me, who only knows how to make coffee by hand, I am a little timid in front of the talkative coffee master. Contrary to my old impression of Starbucks baristas, I was a little overwhelmed by the cheerful black apron coffee master in front of me. So "no precautions and no concerns", I began my first Starbucks store selection experience.

Starbucks Kerry Center siphon Pot

(note that later I had a very deep communication with the barista. I will write it out in detail in another article. The following steps are just an overview. Please look forward to more.)

Take the first step: clean up

What? Clear? I haven't drunk it yet. what is there to clean up? I'm not talking about cleaning cups and bars, of course. I'm talking about cleaning your tongue. Shortly after sitting down, the coffee master brought ice water, which she said was to let me clean up the taste of memory in my mouth so that I could better experience the characteristics of coffee.

Step two: ask a question

Starbucks Kerry Center Store

For many people who are used to drinking espresso and who don't know much about hand-brewing coffee, it is difficult to choose hand-brewing at first. "what kind of coffee would you like? Hot or cold? Is it sour or something? " At this time, the coffee master will usually start with what kind of taste you like and help you choose the coffee that suits you. For example, I chose hot coffee with high acidity. So the coffee master helped me choose Kenyan coffee beans to make hand-brewed coffee.

Step 3: production

Starbucks Kerry Center makes coffee by hand.

Prepare coffee utensils, weigh electronically, warm the cup, beat the powder flat, and measure the water temperature, says the coffee master, who used a wide-mouth pot to pour milk for eight hours a day to practice pouring water that works as well as a hand-poured pot. Later, she even agreed that I pinched her hard forearm and forearm muscles for real.

"if you want to flush out the taste of Kenyan fruit, 85 ℃ of water is more appropriate." The coffee master explained to me. First of all, she injected a small amount of water for steaming, steaming out the carbon dioxide in the coffee powder, extracting the sweetness of the coffee, and then highly concentrated water injection to produce the most exquisite coffee.

Step 4: tasting

Starbucks Coffee Masters Cup

The taste of hand-brewed coffee is divided into four steps: smell the fragrance to form memory, suck vigorously to the root of the tongue to feel the coffee, determine the acidity, purity, aroma and flavor of the coffee and the final evaluation. Through these four steps, we can slowly remember the taste of coffee and form a unique feeling between ourselves and coffee.

In fact, I have seen the hand flushing of some baristas in many cafes on the street. It's just that this is the first time I've talked to a barista so closely and learned to taste coffee in a cafe. Unexpectedly, it is still hard for us to imagine that it will "slow down" at Starbucks.

What is more impressive about this shop is not only the essence of hand-brewed coffee, but also the collision between coffee and Chinese culture. Unlike the standardized furnishings of many stores, the Starbucks seems to have a bit more "Chinese style" and artistic sense.

Starbucks Home Center Store Art

On the first floor of the store, there is an installation art that tells the story of Starbucks coffee filter. On the other hand, the store furnishings are decorated with local handicrafts, such as family moon cake models, traditional gift baskets and reused blue and white porcelain fragments collected from various villages.

Starbucks Kerry Center Store Art

For example, the aisle between the two floors is connected by a huge work of art. The work of art is said to be woven from reused coffee sacks and hemp rope, designed by an independent textile design company in Shanghai, and dyed golden brown with Starbucks coffee. A knitting society on Chongming Island in Shanghai has hand-woven huge Chinese knots with these golden-brown hemp ropes and sacks.

This is my first trip to a Starbucks store. From the usual two minutes of five sentences to an hour of conversation that day, it was just a hand-made coffee bar, but it made me interested in Starbucks' exquisite "slow life" again.

Of course, the barista also shared with me the secret of the so-called "Starbucks Hidden menu"-- the so-called "zebra mocha, grasshopper cappuccino, London fog, green-eyed coffee or marble mochido" is actually just a nickname for your favorite Starbucks drink. If you have your own tastes and needs, you can communicate more with baristas. Let the barista mix the one you like for you.

Address: No. 111 on the first floor and 204 on the second floor of Beijing Kerry Center Shopping Mall, No. 1 Guanghua Road, Chaoyang District, Beijing Kerry Center Coffee Shop

Now, Starbucks stores are available in more than 20 cities across the country, and interested friends can visit their own cities.

Source: fortune School author: Ling Xiao