Starbucks wants to be the next McDonald's to offer more non-beverage options
Judging from the recent behavior of Starbucks, its goal is to become the next McDonald's.
A recent report by Deutsche Bank shows that Starbucks is offering customers more non-beverage options, and its analysts say these foods will bring more revenue to Starbucks.
In fact, traditional fast food restaurants are losing market as their core customers-now post-80s and post-90s-start thinking about eating healthier foods. For Starbucks, however, it gives him an excellent opportunity to overtake around the corner and dominate the market, a Goldman Sachs report said.
"Starbucks is almost the only one that can provide post-80s and 90s parents with fast-food-like food, and this group of parents think it's okay to feed their children," Goldman Sachs analysts wrote.
At present, Starbucks menu is getting longer and longer, there are sandwiches, salads and other food, and in many stores, Starbucks has added drive-in service (drive-thru).
In addition, Starbucks is slowly expanding into the Kid segment, offering a variety of snacks, organic juices, yogurt and so on. Analysts at Goldman Sachs believe that capturing post-80s and 90s consumers and their next generation will be an important profit point for Starbucks and can make these customers "lifelong customers".
"Starbucks' investment in lunches, drive-in windows and in-store traffic has all enhanced its competitiveness, and given its more than 20000 brick-and-mortar stores around the world, Starbucks does challenge McDonald's dominance," analysts at Goldman Sachs said.
What's more, McDonald's is at a low ebb, and many parents think its food is unhealthy. According to Technomic, 14.6% of McDonald's customers currently have a child under the age of 12, compared with 18.6% in 2011-a loss of 4 percentage points.
Mary Chapman, director of product innovation at Technomic, said, "Children are becoming more and more complex and unpredictable, and can no longer be satisfied with toys and family parks." (Union Merchant Network Wang Ziwei)
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