Coffee in Chinese Culture

In terms of natural conditions, many parts of China are very close to Latin America, South America, India, Indonesia and other places, with congenital conditions for coffee cultivation, but Chinese people have been drinking tea for thousands of years. As the origin of tea in the world, people more or less ignore or despise coffee as a foreign beverage in terms of consumption habits and concepts. For a long time after coffee was introduced into China, people did not pay enough attention to the cultivation of coffee, and the development was extremely slow.

In recent years, with the impact of foreign culture and the change of life style, coffee has entered the lives of ordinary Chinese people more and more, and coffee cultivation has gradually developed in China.

Now, there are considerable coffee planting bases in Yunnan, Hainan, Guangxi, Guangdong and other provinces in China, and some world-famous coffee companies, such as Maxwell, Nestl é, Colombia and so on, have set up branches in China. They not only sell coffee products to China, but also purchase coffee beans from coffee planting bases in China, which not only promote coffee sales in China, but also promote the development of coffee planting industry.

For Chinese people, for a long time, "coffee" and "instant coffee" are two interchangeable terms. Until the entry of Starbucks in the United States and teahouses in Hong Kong, people began to realize that coffee was not instant coffee, but something else. What is it? It's fashion. It is the abstract painting, jazz and aggressive coffee flavor of Starbucks; it is a half-tea and half-coffee drink in a teahouse, such as "Yuanyang". Served in exquisite white porcelain plates, it is served with dishes by the waiter. The former, because it is more exotic and fashionable, has become another noun for coffee after "instant coffee".

In China, people like drinking coffee more and more. The "coffee culture" that follows is full of every moment of life. People are tasting coffee at home, in the office, or on various social occasions: it is gradually associated with fashion and modern life. Coffee houses everywhere have become good places for people to talk, listen to music and rest, and coffee has gradually developed into a culture. Whether it is freshly ground coffee beans or freshly brewed hot coffee, it exudes a rich aroma and makes people intoxicated. There are many ways to savor this intoxication: Italian espresso (espresso), cappuccino (cappuccino), latte, flavored coffee; they offer a variety of options for coffee shop patrons in Beijing, Shanghai and other big cities in China. Chinese people also gradually like to make their own coffee. Using roasted coffee beans, filter pots and filter paper to make a cup of fresh coffee also has a different taste.

As coffee is widely known as a drink with a long history, coffee is being accepted by more and more Chinese people. Some data show that China's coffee consumption is increasing year by year, and is expected to become an important coffee consumer in the world. Today, Yunnan coffee produced in China's own land, with its noble quality and low price, will promote this trend, guide this fashion, become the Chinese people's own coffee brand, and thus have China's own unique coffee culture. This chapter will be written by us! Please have a cup of coffee, this is the taste of life!

The leading role of Taiwan Coffee

Today, Taiwan has formed a unique coffee culture. Walking on the streets of Taipei, there are three-step cafes and five-step cafes. In addition to large chain cafes, there are all kinds of unique small cafes hidden in the alleys, forming a lingering coffee culture scenery.

Unlike bars, which are associated with nightlife, intoxication and noise, cafes are sober, intellectual and quiet, providing a place for modern urbanites to communicate, a spiritual home, and a space for lingering and meditation. Some coffee manufacturers in Taiwan have pointed out that coffee and its culture are imported from the West, and Taiwan has completed the introduction and localization of coffee culture in Europe, the United States and Japan ahead of the mainland, and the mainland's acceptance of this coffee culture contains unlimited business opportunities. as a result, Taiwan coffee manufacturers can act as a "springboard" between the mainland and Europe and the United States, playing a leading role in the mainland's almost blank coffee market.

Since the late 1990s, coffee shops have sprung up in the streets of Beijing, Shanghai and other mainland cities, among which the well-known coffee chains or franchisees such as Shangdao Coffee, Starbucks Coffee and Real Pot Coffee have been founded by Taiwan businessmen, or by Taiwan businessmen to participate in and act as agents, thus promoting the rise and development of coffee culture in the mainland in an all-round way. On the other hand, some small, exquisite and unique coffee shops set up by Taiwan businessmen further explain the romantic and elegant side of coffee culture, making coffee more and more popular in the mainland.