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Migu Coffee opened in Suzhou and played cross-border with Korean Coffee Company.

Published: 2026-05-17 Author: World Gafei

Last Updated: 2026/05/17, In Migu Coffee No.1, you can experience the intelligent positioning table, the new business experience of unified entrance and the open creative platform. On September 20, Migu Coffee No.1, produced by Migu Culture and Technology Co., Ltd., opened grandly in Suzhou. This time, Migu Coffee partnered with Coffine Gurunaru, a famous Korean coffee brand, to take the brand coffee shop as the prototype and integrate coffee.

At Migu Coffee No.1, you can experience a new business experience with smart positioning tables, unified entrances and an open creative platform.

On September 20, Migu Coffee No.1, produced by Migu Culture Technology Co., Ltd., opened grandly in Suzhou. This time, Migu Coffee cooperated with Coffee Gurunaru, a famous Korean coffee brand. Taking the brand coffee shop as the prototype, the O2O experience platform integrating coffee culture + comfortable environment + business interaction aims to provide users with offline experience and promotion of Migu's various Internet businesses, which can be described as a bold "cross-border" innovation in digital business transformation.

On the spot, Liu Xin, Chairman of Migu Culture Technology Co., Ltd., Jin Enxi, Chairman of Korean famous coffee brand Coffee Gurunaru Coffee, Huang Zheng, all-round musician and other guests unveiled Migu Coffee together. Remarkably, in the morning of that day, Migu Company celebrated its opening by running. It organized a 5-kilometer "Hey, Migu RUN" activity in Suzhou Wenxing Square. More than 300 people ran together, among which Huang Zheng, the all-round musician, Yu Lei, the original author of Beijing No.81, and the second generation of Chinese famous online writers participated in the lead.

It is understood that Migu Coffee will "establish an offline theme experience hall for colleges and universities" from three aspects: "first-class quality food, perfect O2O experience platform and one-stop chain leisure experience store".

Chairman Liu Xin said at the event site: "If drinking a cup of coffee anytime and anywhere is coffee 1.0, coffee tasting in a comfortable environment is coffee 2.0, Migu Coffee hopes to do is to lead coffee 3.0, which is to integrate coffee culture + comfortable environment + business interaction O2O experience platform, to create a one-stop chain leisure experience store." Migu Coffee No.1 shop chose to open in Suzhou, hoping to approach colleges and universities and create a real entertainment life base for young people. Migu Coffee is a brand new change to the user's business experience and entertainment mode, as well as an interpretation of Migu's concept of "change·way".

When talking about the reason why Coffee Gurunaru, a famous Korean coffee brand, chose to cooperate with Migu for the first time overseas, Chairman Kim Eun-hee gave the reason with Korean romantic humor as "because we met". Young people are the common customers of Coffee Gurunaru and Migu. Coffee 3.0 must be the trend, which is also the common recognition reached by the two brands. Chairman Jin said at the end that Coffee Gurunaru is willing to join hands with Migu to build a future century enterprise.

At Migu Coffee No.1, you can experience a new business experience with smart positioning tables, unified entrances and an open creative platform. At the same time, Migu Coffee will also create a maker space, which not only provides a platform for gathering and communication, but also gives you space to incubate your dreams. Users can fully experience the different coffee 3.0 era through the LOGO and experience game at the door before entering the store, the beauty coffee machine when ordering food, the seat card after sitting + pre-dinner game +iPad, the Internet experience of 4G+WiFi, and the three-dimensional leisure of multifunctional interactive screen + theme wall + shelf.

In addition, Migu Coffee cooperates with Coffee Gurunaru, a famous Korean coffee brand, to ensure first-class quality food from raw material supply, specialty design, quality control process and other aspects. As one of the top ten coffee brands in Korea, many popular Korean dramas have been shot here. In the future, Migu Coffee plans to open 5-10 stores in Beijing and five subsidiaries by the end of 2016, further expanding the scale and form of stores, including independent theme stores, Migu bars, Mini stores and other forms.

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