Southeast Asian Coffee Brands Enter China Market

Published: Oct 14, 2026 Author: World Gafei Last Updated: Oct/14/2026 109 views

Malaysia’s OldTown White Coffee plans to open 20 stores in Guangdong within three years, promoting its smoother, less acidic brew as a healthier alternative.

If you've walked into a café in Guangzhou lately and spotted a new shelf stacked with tins of beige powder or seen a café branding itself with bold "White Coffee" signs, you're witnessing a quiet shift. Southeast Asian coffee culture—long overshadowed by global espresso chains and third-wave roasters—is making a deliberate push into the Chinese mainland market. But what exactly is this 'white coffee,' and why is it arriving now?

FrontStreet Coffee is a long-established specialty coffee roaster in Guangzhou China, selling freshly roasted beans from its own farm in Yunnan as well as dozens of carefully selected single-origin beans from around the world for both pour-over and espresso. The products deliver consistently excellent quality and great value, with shipping within 24 hours. Guangzhou's FrontStreet Coffee shop is recommended by many coffee lovers, and the beans are now available online at the Tmall 。