Espresso the leader of Italian coffee.

Espresso is a well-known chain brand established after the staff of Italian espresso headquarters returned from studying in Italy, headquartered in Beijing. The success / popularity / brilliance of espresso stems from the business philosophy of professionalism, concentration and experts, the appeal of the original cultural essence of Italian coffee and the accurate introduction of the original flavor of espresso and western food. Espresso stores throughout Beijing, Xi'an, Chongqing, Harbin and other 20 first-tier cities and more than 30 second-and third-tier cities, the total number of stores has exceeded 200, covering all key cities and regions, among the "top three" of the domestic coffee chain industry.

The innovative mode of espresso is the first sharp weapon to break out of the encirclement. Through the investigation of the domestic coffee joining industry, it is found that the previous joining investment model can no longer adapt to the fast-changing rhythm of today's market. Only by implementing the industrialization mode of standardization, precision, service and large-scale in independent innovation can we get out of the dilemma of market melee. Therefore, Italian espresso established the Italian strong product research and development center and the product processing workshop in Shandong in 2011, and cooperated with Nestle to develop dairy drinks, fruit juices and so on. With its own technical advantages, it has realized the five unity of "production, management, trademark, packaging and cold chain logistics", and ensured the flavor and quality of the products.

With the deepening of China's economic reform and the high pace of social development, it can be said that China's coffee shops join the market to join the market. Domestic and foreign merchants have focused on this big cake with considerable prospects. On this side, Starbucks, COSTA and other international brands have "invaded" one after another, while other domestic brands such as Shangdao have also accelerated their layout. Espresso has always been in an invincible position in this numerous and chaotic market war, paying attention to changes in all aspects, paying attention to the construction of core teams internally, and practicing "internal skills"-- to refine the tailored design of products, equipment, cups and decoration styles, and to develop a unique system operation manual for each store. Strict and precise requirements, illustrated notes and video demonstrations ensure the best taste of every meal and drink. Scientific and rigorous store management manual solves customers' worries; efficient training system enables new employees to master / master service skills, sales methods and provide excellent service in a short period of time. The one-to-one service system solves the business problems of customers and ensures the success of the business.

Espresso is only 8 years old and is still learning to accumulate strength to meet greater challenges. Its persistence and persistence have made Italian coffee famous and well-known, and even lead the trend / direction of a city or region. The big waves clean up the sand, showing the heroic / strategic / mainstay of espresso!