Cat poop coffee: expansion, mergers and acquisitions, listing is still in full swing in the wave of resistance

Coffee Fragrance Guide: On the one hand, there is a concentrated boycott of cat feces coffee, while on the other hand, it is a hot expansion, merger and listing!

Novel human beings can always discover unheard of and even disgusting ingredients from nature. However, some of them can be changed into new colors after processing, becoming the most delicious taste on the tip of the tongue.

Cat poop coffee, produced in Indonesia, nicknamed "the most fragrant poop since poop". Although the name is not very elegant, it is true. It is a kind of arboreal wildlife called "civets" on Sumatra Island in Indonesia. Local farmers usually carefully collect the "civets" feces (civets feces are coffee beans), and then select, dry, deodorize, process and roast several processes to create the rarest and most unique coffee in the world.

A boycott of cat abuse and bean begging

Nature's precious gifts are now being cruelly exploited by profit-driven people in illegal ways.

Civets are on the verge of collapse in the Philippines and Indonesia, where they are cruelly kept in tiny, dirty cages for high-priced coffee beans.

PETA staff found that the civets in their cages were extremely agitated and depressed and nearly broke down. They are fed large amounts of fruit pulp daily to produce more coffee beans, and civet cats face serious health problems due to lack of vitamins and other nutrients.

In addition, cat poop coffee is also facing the phenomenon of genuine. Some media said that 80% of cat feces coffee on the market is fake, and many coffee companies will label ordinary coffee with "cat feces" to raise prices. Even if it came from real cat feces, it was basically a product of industrial production. It was almost impossible for it to be original.

Substandard is also a common problem. Coffee beans artificially fed to civet cats are not screened and are not of excellent quality.

In addition, cat feces coffee has led to a bad atmosphere, elephant feces coffee, squirrel feces coffee, bird feces coffee have come out, the same cruel methods.

As a result, some people began to boycott cat poop coffee.

Listing is imminent, mergers and acquisitions, expansion is still

One side is concentrated resistance, the other side is hot expansion, mergers and acquisitions, listing!

It is understood that cat shit coffee is in the stage of rapid expansion and development. Up to now, the number of cat excrement coffee stores has reached more than 200, all over Beijing, Shanghai, Guangdong, Macao, Fujian, Jiangsu, Zhejiang, Shandong, Anhui, Hunan, Hubei, Sichuan, Guizhou, Yunnan, Liaoning and other provinces and cities, and monthly expansion at the speed of 3-5. Interestingly, Cat Poop Coffee's expansion today also uses the franchise and cooperative store model.

In June this year, cat excrement coffee has reached a strategic cooperation with coffee accompany you, will unite a number of strategic investors into the host coffee accompany you. The reason for considering M & A coffee company is mainly because cat feces coffee is very similar to coffee company in business philosophy and business model, and cat feces coffee itself has 500 stores in 2015 and plans to be listed in the United States in 2016. Up to now, cat feces coffee has about 200 stores nationwide, that is to say, the expansion speed is actually lagging behind, and cooperation with coffee company obviously accelerates the opening speed.

Secondly, coffee now has debt problems with you, which is not a bad thing for cat feces coffee. Choosing M & A coffee to accompany you at this time reduces the total investment in opening a store to a certain extent, which plays a positive role in listing in 2016.

In addition, cat excrement coffee has acquired a century-old coffee estate in Bang Mei Shu, Vietnam, established a ferret breeding cooperative in Sumatra Island, completed the industrial chain construction from coffee planting, ferret breeding, baking processing to store terminal, and established an international professional management team. In response to the growing coffee market, Cat Poop Coffee has opened up some parts of the mainland to join the business and share integrated services.

It can be seen that the sound of resistance does not cover up the sound of cat poop coffee advancing.

Yunnan origin cat excrement coffee brand stores vigorously expand

In 2013, Yunnan Province began to produce cat feces coffee.

Cloud production of civet (kopiluwak) coffee, is a small coffee species in Yunnan. Its rich fruity aroma mixed with a penetrating musk, giving people a pure, delicate, supple feeling, like a silky comfortable, smooth, sweet, finish has a fruit acid flavor, aroma is particularly penetrating.

Cloud civet coffee is produced in Lujiangba, Gaoligong Mountain, Baoshan, Yunnan Province, where there are 3 wild civet coffee collection areas in 2013. Yunnan produces only 50 to 100 kilograms of this coffee every year, which is very precious. Yunnan civet coffee collection is relatively difficult, Yunnan wild civet is widely distributed in coffee growing areas, staff should carefully collect civet feces from the coffee jungle, and obtain coffee beans from it, after cleaning, deodorizing, drying, and finally roasting by qualified coffee roasters.

At present, cat excrement coffee has two stores in Kunming, located in the first city of South Asian style and Jinge Huidu Store respectively. It is understood that the monthly turnover of the two stores is about 200,000 yuan. It is planned to open 3 more branches in Kunming within three years to cover Wuhua, Panlong, Guandu and Xishan 4 districts. In addition, the cat excrement coffee plan extends to Dali, Lijiang and other cities.

Cat poop coffee is a veritable luxury because of its scarce output and unique flavor. The market price exceeds RMB 100 per gram. In Kunming, such coffee sells for 268 yuan/cup, and the monthly sales of cat excrement coffee single store are about 30,000 yuan.

Source: Win Business Network