Ten years-Coffee seniors' profound thoughts on the industry

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Has the trend of Italian coffee come to an end? Or should the whole set be ready for the best part of the next time? It's just that the restructured espresso is still called espresso?

Why is the title of this article "ten years"?

Because recently, several famous Italian stores have closed their stalls or changed hands one after another!

One of them opened because of touching middle-aged entrepreneurial stories constantly broadcast in various media, so that many consumers in front of his store, willing to wait in line for a cup of legendary espresso, resulting in quite attractive topics, but also started nearly a decade of Italian-style coffee trend!

In the ninth and a half years of this coffee shop, he once expressed his inner feelings that he was about to enter the tenth year through the media. for nearly a decade, he still adhered to his original job of barista and seriously made every cup of coffee for his consumers. He will continue this spirit for the next decade.

But at the end of the decade, there is news that the store has given way (it may have become a reality by the time you read this article).

It is said that her reason is: I am tired! Take a break and find a place to start again later.

More than a decade ago, Italian coffee was a very small market, very small! It's so small that you can't accept that he only has the weight of 30cc. Every guest who comes into contact with espresso for the first time looks at me suspiciously and says, what is this? espresso! Why is it so small? are you mistaken? At that time, it was not long before the political martial law was lifted, only a few years after we were allowed to go abroad for sightseeing, and almost all the people who visited espresso were those who came back to Europe. If they don't know the difference between espresso and cappuccino, latte is even less known. People who know that there is only 30cc in espresso are probably people who have been in Europe for a period of time or have frequent contact with European culture.

Drinking espresso was a bit of a taste at that time. (I think: knowing and being able to appreciate what few people know can be called taste, right?

When we are talking about espresso, when we are drinking espresso, espresso is really a very tasteful thing, especially when we carefully, seriously, and care to let the dark golden thick juice flow into the thick and narrow espresso cup, (good for you!) We can't help cheering for ourselves! How perfect it is! Suddenly looked up but there was a sudden desolation came: who can understand this cup? Only about half of the ten guests will order espresso.

5% perfect.

Even so, espresso, a worldwide drink, has gradually spread in Taiwan. Espresso stores full of European American style are springing up like bamboo shoots after a spring rain, and all kinds of individual shops continue to emerge. Opening a coffee shop has become a very tasteful thing. (Hey, I've decided to open a coffee shop!) I'm finally going to realize my dream, a cafe! (my goal: to open a coffee shop) every day, people keep hinting to me; when did opening a coffee shop become a national sport, I really wonder!

Everyone went to open a coffee shop!

This is a very serious problem!

The doctoral student stopped studying and went to open a coffee shop. The master's degree student dropped out and went to open a coffee shop. The manager of the trading company didn't want to be poured cold water on his talent and ran to open a coffee shop. Ah Zhu, who worked in a semiconductor factory next door and had a lot of stocks, said she was too tired to open a coffee shop. The mother of her daughter's classmate said that her children were too bored to open a cafe when they grew up. Mr. Zhiming next door, who was just laid off at the age of 40, said he would get a mobile coffee truck with severance pay. And Miss Azi's mother wants to play in a cafe that her friends can't do. Anyway, she doesn't spend much money, so if she plays cards and goes shopping, she might as well find something to do.

A father took his daughter-- he said he only had this daughter-- his daughter said she wanted to open a cafe-- he loved his daughter-- and he wanted to help her achieve that dream-- it doesn't matter if it cost 5 million. She has a golden retriever. Her golden retriever is very beautiful, lying at his feet, looking at me with a smile; she says he is our store dog-- because dogs are not allowed in many stores-- so she wants to open a special dog coffee shop-people who like dogs can bring their dogs away from being looked down upon.

That dog is really beautiful! I looked at the dog, it was really a beautiful dog, lying there obediently, feeling as if the floor he was lying on didn't mop clean. I told the father: open a coffee shop, work more than 12 hours a day, no holidays, no shopping to cook, to clean, to mop the floor, to say welcome to the guests, thank you for coming-your daughter has three things to do: first, she needs to make coffee, second, she needs to cook, and third, she has to feed the dog. How long do you think she will do it?

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It's been a long time to do only one thing in such a long day-isn't it a bit boring for her to open a cafe? Looking out of the window, the hustle and bustle of people, those who were originally in and out of here, why no longer appear? If I can keep one guest every day, there will be 3650 guests for ten years and 3650 days. Even if they show up in turn every 50 days, 70 guests should show up every day. Where are all these people? Opening a shop is the most afraid of no one! Especially before many people later no one is the most unbearable, there is a feeling of betrayal!

I know what that feels like.

I tasted that feeling ten years ago.

It was a really annoying feeling; when that feeling appeared, I chose to give up; during that period of giving up, I tried hard to give up coffee; but in the process of giving up, I found that I gave up myself, not coffee. Coffee never gives up on me, coffee does not need to give up on me, because I still continue to brew coffee and drink coffee; until that day, that is the day when I find that I do not understand coffee; the day when I have been selling coffee for ten years, I find that I actually do not understand coffee!

"the coffee I make is not good at all!"

I betrayed my guests!

It took me nearly ten years to make the coffee drinkable for this bad coffee!

Ten years!

Many people heard me say that it would take half a year to learn coffee before opening a cafe thought I was joking; isn't it a matter of pressing a few buttons to make coffee? Is it that hard?

Is it difficult? I don't know, but now I think it's really hard to understand something without ten or eight years. If I had known ten years earlier that I was going to understand her, maybe I wouldn't have worked so hard, but then again, why would you want to understand her without all that hard work?

Don't you think?

Andrew050517