Cafe Show China: Asia’s Leading Coffee Expo Comes to Beijing

If you're a coffee professional—or just deeply curious about how the global coffee trade really works—you've likely wondered where and how industry players actually connect, source, and learn. For years, professionals across Asia have flocked to one event that answers all those questions. But until 2013, that hub was always in Seoul. Now, the leading coffee trade event has arrived in mainland China.

Cafe Show China launched in 2013, bringing the globally recognised Seoul-based coffee exhibition to Beijing. Organised by China’s CIEC Beijing Huagang Exhibition and South Korea’s EXPORUM, it’s the first UFI-certified coffee show in Asia and remains the region’s largest dedicated coffee industry event.

What Is Cafe Show China?

Cafe Show China is a professional trade exhibition for the global and domestic coffee industry. Launched in 2013, it was created to meet the demands of China’s fast-growing specialty and commercial coffee market. The show connects suppliers, roasters, equipment manufacturers, importers, and coffee professionals from around the world with Chinese buyers and industry stakeholders.

Key Details About the 2013 Debut Event

The inaugural Cafe Show China took place from August 9 to 11, 2013. It was held at the Beijing China International Exhibition Center—one of the capital’s most accessible and centrally located venues for international trade shows. This prime location made it easy for national and international attendees to gather in one of China’s primary coffee consumption hubs.

Why Cafe Show China Matters

This event isn’t just another trade show. It’s the first and only coffee exhibition in Asia to earn UFI (Union des Foires Internationales) certification—a global standard for quality and professionalism in exhibitions. That recognition, along with backing from both Chinese and South Korean industry heavyweights, helped establish Cafe Show China as a must-attend event for anyone serious about the coffee trade in Asia.

Ten Key Advantages of Cafe Show China

• First and only UFI-certified coffee exhibition in Asia, ensuring high international standards
• Supported by leading overseas coffee industry associations, boosting its global influence
• Attracts participation from both domestic and international industry leaders
• Features exhibits across the entire coffee supply chain—from beans to equipment
• Leverages a global marketing network to engage top-tier companies
• Enjoys strong interest and support from local government bodies
• Located in Beijing, the heart of China’s coffee consumption market
• Benefits from extensive media coverage, including both mainstream and trade press
• Organised by a joint venture between experienced Chinese and Korean event firms
• Held in a modern exhibition venue with excellent transport, hotel, and tourism links

Who Organises Cafe Show China?

The show is a collaboration between two major players: China International Exhibition Center Group Co., Ltd.’s Beijing Huagang Exhibition Company, with over twenty years of experience in trade show management in China, and Korea’s EXPORUM, a seasoned organiser of international industry exhibitions. Their partnership aimed to create a world-class platform tailored to China’s evolving coffee market.

Approval and Support

The event received official approval from the China Council for the Promotion of International Trade (CCPIT), further legitimising its role as a key connector in international coffee commerce.

How to Find Out More

For more details about the show, exhibitors, and schedules, visitors and industry professionals can visit the official website: http://www.cafeshow.com.cn.