On the Construction of artistic atmosphere in Coffee Shop

Abstract: coffee shop culture is not only a kind of consumer culture, but also a kind of post-modernist culture. How to create the cultural and artistic atmosphere of the coffee shop is mainly emphasized by three parts: "wall hanging decoration", "display" and "greening".

China Paper Network http://www.xzbu.com/7/view-4004582.htm

Key words: coffee shop; art; atmosphere; construction

Middle picture classification number: J05 document identification code: an article number: 1005-5312 (2012) 36-0219-01

Coffee shop culture is a kind of consumer culture.

First of all, consumer culture takes the expansion of commodity production as the premise, and the massive accumulation of material brings about the growth of leisure and consumption activities, which is a greater degree of equality and individual freedom. However, some people think that this is a new ideology, the growth of manipulation ability. Secondly, through the performance and maintenance of the social gap to achieve their own satisfaction of commodities and obtain a certain social status, consumption represents their own social status and the symbol of the difference between themselves and others. Therefore, it satisfies the characteristics of "zero-sum game". Finally, coffee shop culture is concerned about emotional happiness, dreams and desires of consumption. when consuming products such as cultural images, they will establish a unique physical stimulation and aesthetic pleasure to realize their own desires and aesthetic needs.

Coffee culture is a kind of post-modernist culture.

Coffee culture presents a kind of time order, diachronic order, which is the symbol of a new era. At the same time, when we say "after -", we always seem to get rid of the shackles of time and reality and find a novel sense of breaking through the old, which will give us a new passion and establish the meaning of self-existence. "Hou -" represents the concept of a new culture. A sense of identity. Social form and so on. This is why it is fashionable and touted. Postmodernism also has a nihilistic mood. We often talk about facing the future, but no one knows what tomorrow will be, but what is more terrible is that we do not have the apocalyptic complex. We do not want to reflect or advance. Just doing nothing to live, entertainment and consumption is people's way of life, this is a post-modern psychological state and way of life.

Third, the construction of the artistic atmosphere of the coffee shop

To create an artistic atmosphere and ornaments in the coffee shop is an important part of coffee shop decoration and the external expression of personalized art of coffee shop decoration. The display of decorative line effect of ornaments has its own exquisite methods and principles. The artistic value of the selection and layout of ornaments plays a decisive role in the style and quality of coffee shop decoration. Therefore, in the process of selecting and arranging the three types of ornaments, we should grasp the methods and principles.

(1) to master the characteristics of the diversity of jewelry types

The hanging decoration of the coffee shop is used for wall decoration, and there are various types, such as Chinese calligraphy and painting, western painting, craft decoration, photography, wall hanging, mirror decoration and so on. According to the photography content, most of the photography works are artistic photography and historical photography, including still life, scenery and figure photography; the rational use of mirror decoration can not only beautify the coffee shop environment, but also expand the space and add artistic flavor.

(2) the grasp of coffee shop style and language

Style is an important factor in the selection of coffee shop accessories, and the space environment style is the main body that restricts the interface decoration language style. Pendant is often the "bright spot" of decoration in space. The picture is not only decorative, but also a cultural carrier. If the picture style language is consistent with the space environment, it will make the design style of the coffee shop more prominent; set off the style and unique taste of the coffee shop, choose the hanging decoration which is unified with the style of the coffee shop can achieve the emphasis effect again. Western-style coffee shop environment to choose oil painting. Pendant ornaments such as landscape photography reflect elegant and extraordinary demeanor and luxury.

(3) Personalization and artistic requirements of ornaments

The display has a strong appeal to the space, and the choice of space is wider. Any item may become a decoration after transformation or processing. This type of decoration can best reflect the personalization and artistry of the space. For example, according to the size and shape of the space, the layout of indoor greening can be summarized as a point. Linear. There are three basic layout forms of noodle. The point layout is arranged independently or in groups in an important position of the coffee shop. The mass of the plant used. Posture and color have outstanding ornamental value, this arrangement method is suitable for any space, linear layout is the arrangement of plants in linear (straight line or curve) arrangement, its main function is to guide the line of sight, divide indoor space, select plants uniformly, can be the same kind of plant or different plants of the same size or linear arrangement, mainly used for entrance and passageway and other long space. The surface layout is concentrated in blocks, emphasizing a large quantity, mostly used for the greening of large-scale indoor space, and emphasizing the hanging effect.

(4) the auxiliary relationship between jewelry layout and indoor lighting

Lighting and lighting configuration is an indispensable part of the coffee shop environment, it not only from the functional aspects, but also from the spiritual aspects of the space atmosphere to create a decorative style, the enrichment of design ideas, has a very important role. Decorative paintings can produce different effects in different light. If the brightness of the decorative painting is brighter, the auxiliary lighting of the coffee shop needs to be darker, the brightness of the decorative painting is darker, the auxiliary lighting of the coffee shop needs to be brighter, and the luminosity of the light is weaker, which will affect the visual effect of people and emphasize the hanging decoration. Through the interaction of light and shadow, the original ordinary plants will become unique and produce different unique effects. The artistic atmosphere of coffee shop decoration environment is a kind of exploration of art and culture and the pursuit of artistic ideal life. It is precisely because the potential cultural connotation is the decisive factor that determines the quality of space design, therefore, the artistic value of the selection and layout of ornaments plays a decisive role in the style and quality of space decoration. The use of ornaments not only expands the visual enjoyment for the decorative environment, but also injects more artistic flavor and cultural connotation into the space, which establishes a position that can not be ignored in the field of coffee shop decoration.