In addition to excellent internal management, what else should you pay attention to when you start a coffee shop?

Introduction: yesterday, I passed a cafe, where the sign has been changed into Shaxian snacks.

Yesterday

I passed a cafe.

The signboard has been changed.

Changed it to Shaxian snack.

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The recent closure of brick-and-mortar stores is no stranger to everyone.

Including cafes.

Whether it's crowdfunding or minority funding.

In recent months, most cafes have been under common pressure from the physical industry.

Even though the founder had a beautiful dream of literature and art

It doesn't matter whether it's profitable or not.

In June 2015, Coffee accompany you, South Korea's largest coffee chain, suffered a severe setback in China, and the president said he had been in arrears for eight months.

In 2014, HER COFFEE, a crowdfunding cafe known as "the most beautiful shareholder in history" in Beijing, closed down.

In 2014, JuCoffee, a crowdfunding cafe in Hangzhou, lost money and closed down.

In 2014, "Cafe for many people", which has branches in several provinces, closed down.

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What can't be seen in the data are countless independent boutique cafes who silently adhere to their dreams!

The atmosphere is a little dull, and that's part of the truth.

But during the period of providing boutique coffee beans to some independent cafes,

I have also seen some cases of going against the trend.

This article does not deal with team management.

Share a few views on wandering particles

For reference only

First, products: must be customer-oriented, not driven by literature and art to satisfy themselves.

I have discussed the relationship between literary creation and coffee with friends. One of the differences between the cultural creation industry and the ordinary industry is that the products and operations incorporate the personal feelings and understanding of art of many sponsors. Although the coffee tube has a lot of spiritual sustenance, for more people, it is a quieter and quieter place than KFC and McDonald's, which is more commercial. After all, most people come here for recreation. Even business visitors. These determine the direction of the operation of cafes, which should be more customer-oriented than the current situation of many cafes-- arranging the structure and service attitude of products based on the owner's literary and artistic dreams. the pursuit of boutique and disdain for money turned into a single product and price and aloof to customers. And those counter-attack cafes must not be the quietest and most compelling shops, but lively and warm places for activities.

Second, division: literary and artistic flavor is highly homogenized, not to mention the positioning of the store, at least you need to be a little different.

Often we will sigh when we see a store collapse. Why does a small restaurant with such a warm and small bourgeoisie fall down? But the truth is, many people can find similar art cafes in the alley next door every minute. Literature and art is a special phenomenon in China's coffee industry, and it is also a bad word. Perhaps the "Breaking Bad"-themed coffee shop in Turkey is a revelation. From the very beginning, YouGrain Coffee also insists on being the least artistic coffee bean brand in China. What customers need is a pleasant experience and good products. Even when literature and art are tired, there can be other new ways.

Third, the location: affordable Shaxian snacks also look at the location, low consumption frequency cafes look comprehensive

Although we all understand, but still hope you pay attention to, 3W is a special case, ordinary cafes still belong to the traditional industry, hiding in a quiet corner, forcing the bar, but most of the results are bleak. For the selection of the location, in addition to the flow of people, population structure, consumption power and so on, we also need to consider the particularity of coffee: some people are afraid of insomnia, some people can not accept the taste, low turnaround rate, low consumption frequency and so on.

Fourth, promotion: social strong demand sharing is promotion

Physical stores in non-core business areas have a drawback, which can affect most of the customer groups passing by or nearby, with strong randomness and regional restrictions, so the market bottleneck is obvious. However, coffee shops have an advantage, with a high-quality social environment and easy to accept products, so many shops operate properly, the passenger flow is stable, but not up or down, from the perspective of investment, the output efficiency is low. In the Internet era, the demand for social interaction is stronger, so the role of coffee shops should shift from coffee sales venues to entertainment and communication platforms, and take the initiative to produce some thematic activities.

Products: it is what giants do to win the mainstream market with the most mainstream products and cultivate users' habits.

This is the advice given to me by a friend, and it is also a fact confirmed in the process of supplying beans to some cafes. Take Douyuan as an example, the mainstream of the market is all kinds of fancy coffee based on Italian concentration. although individual coffee is on the rise, the proportion in most parts of the country is still too low. Therefore, our focus at this stage is a variety of boutique Italian beans, but in the early stage, the whole team spent a lot of cost to develop minority boutique beans. If you focus on individual products and stick to non-mainstream products, they may get better in a few years, but most of them may be eliminated by business laws.

Finally, Youji feels that this is an ideal industry, but it is not a big industry to make money easily, and the public's consumption habits are not mature. Perhaps in a society full of materials, everyone needs a pure land of spirit to carry life and career. We also sincerely hope that with the further improvement of the quality of life and the growth of more and more restaurants, they will become more and more attractive.

Source: Entrepreneurship State article for the author you particles