Starbucks Tmall flagship store launched a limited edition titanium Venus card to make coffee on the Internet.
one
TechWeb reported that Tmall's official flagship store was officially launched on December 14, and a limited edition of 2000 titanium metal cards and 1000 Swarovski crystal cards were sold through the store, of which titanium cards were sold on Chinese mainland for the first time.
Tmall's official flagship store is defined as a standard store by Starbucks, which sells products including physical / electronic star cards and physical / electronic star cards as well as electronic coffee coupons. At the same time, in order to cooperate with online channels, Starbucks also launched a series of Tmall exclusive star gifts and star cards, including Tmall's version of Mermaid Mermaid Star Card. Unfortunately, the much-anticipated coffee cups, coffee beans and VIA instant coffee did not appear in Tmall's sales list. In terms of selling price, the online price is the same as the offline price, which makes students who want to give gifts in different places have a better solution.
Starbucks, headquartered in Seattle, Washington, is the world's largest coffee shop chain and is considered to be the most tech-conscious traditional company. As an industry leader, Starbucks is actively involved in innovation in the technology industry, partnering with many Silicon Valley companies such as Apple, Google and Square, from free Wifi to promoting wireless charging technology, to deploying APP applications and taking the lead in mobile payments. Starbucks has become the largest retail company for mobile payments in the United States, and the most popular food company on social media such as Twitter, Facebook, Pinterest and so on.
Considering that instead of partnering with group buying and catering websites, Starbucks runs Tmall's flagship store through Baozun e-commerce, apparently hoping to establish more emotional connections with customers outside the traditional offline stores through Tmall. Baozun e-commerce helps Starbucks promote coffee culture online and strengthen its social identity in the Chinese market, rather than just selling goods.
Source: Sohu net
- Prev
The latest information on coffee in Yunnan: 1500 yuan per ton is quoted, and the income of farmers will increase by 300 to 500 million.
Our reporter Yin Lei reported yesterday that the reporter learned from the Yunnan Coffee Industry Association that due to the influence of Hougu Coffee with reference to the New York futures market, enterprises, including Nestl é and Maxwell, have raised their quotations on the basis of last year, and the resulting chain reaction may bring an extra 3.5 billion yuan to Yunnan Cajun. For a long time, enterprises have one when purchasing Yunnan coffee.
- Next
Spoil the boutique coffee? New trend of Never Coffee canned products selling coffee for only 9.9 yuan?
Wen / Zhang Yiting Lu Wenbing since entering the Chinese market, as a refreshing functional drink, the price of boutique coffee has reached a high price all over the world. But things seem to be changing. Three years ago, Seesaw, founded in Shanghai, brought down the price of boutique coffee to 25 yuan, which caused controversy in the industry. now, Beijing's Never Coffee is using its boutique coffee as a troublemaker.
Related
- What does Coffee combo mean? What coffee beans are most suitable for Combo? What is the best ratio of latte to American in coffee combo?
- Can you make coffee with 5g of beans? What is the minimum number of grams of coffee beans used for hand-brewed coffee? What brewing plan should I use for less flour?
- Why do Japanese people like to make coffee with flannel? What is the difference between flannel filter cloth and filter paper cup? What are the characteristics of flannel filter cloth for making coffee?
- A coffee shop drives customers out on the spot?! Store: No Chinese people are accepted
- Children suffocated and died after drinking pearl milk tea! Parents: The store did not inform the risk
- Can I put a thermos in a thermos pot to keep my coffee warm? Why does coffee not taste so good after it cools down? What is the most suitable amount of milk for latte?
- How to make coffee cream? Do I have to use instant powder for 400 hand-made coffee? What is the composition of coffee cream in Naples coffee?
- What is an authentic cappuccino? How to make cappuccino golden circles? What is the ratio of coffee to milk in a cappuccino?
- Can espresso beans be used to make hand-brewed coffee? What is the difference between Italian mixed beans and hand-made single beans? What are the characteristics of SOE coffee beans?
- Big battle! Mixue Ice City has opened three stores in the United States?!