Starbucks Amsterdam Concept Shop Serves Rare Coffee Flavors

If you’ve ever wondered where you could taste coffee brewed in never-before-seen ways while sitting in a space built entirely from reused materials, Starbucks has something new in Amsterdam. The global coffee chain has just opened a one-of-a-kind concept store that’s more than just a place to get a latte—it’s a showroom for future-forward coffee culture.

This is the first Starbucks location to feature a dedicated Coffee Theater, where baristas experiment with new brewing methods and serve rare, hard-to-find coffee flavors you won’t find in your local cafe. The entire 4,500-square-foot space also uses sustainably sourced, recycled Dutch oak for furniture and blends contemporary Dutch design with environmental responsibility.

A First for Starbucks: The Coffee Theater

Tucked inside this Amsterdam concept shop is Starbucks’ very first Coffee Theater. Unlike a standard café setup, this dedicated space is where baristas test and showcase innovative brewing techniques. Here, they serve rare coffee profiles that are rarely available commercially. It’s a working lab and tasting room built for experimentation—and for coffee curious drinkers looking to go beyond the usual menu.

Sustainable Materials and Dutch Design

The store’s interior is built largely from reclaimed Dutch oak, giving the space both warmth and sustainability. More than 35 artists and craftspeople worked alongside Starbucks’ Dutch concept design director, Liz Muller, to bring the vision to life. The result is a modern space that reflects current Dutch aesthetics while staying firmly committed to eco-conscious construction. The furniture—including tables and chairs—is made entirely from recycled materials.

A Community Space with a Flowing Layout

The 4,500-square-foot layout includes flexible gathering areas designed to host events and community interactions. In addition to the Coffee Theater, there’s also an in-store bakery. The entire concept merges coffee innovation with a social, design-forward atmosphere. The space isn’t static: it’s built to adapt, flow, and bring people together around coffee in new ways.

Designed by Liz Muller with Artisan Collaboration

Liz Muller, Starbucks’ design director based in the Netherlands, led the creative direction for the concept store. She collaborated with over 35 artists and craftsmen to transform her vision into a physical space. The result reflects a deep integration of artistry, function, and environmental mindfulness—all while presenting a fresh take on what a Starbucks can look like.

Frequently Asked Questions

What makes the Amsterdam Starbucks concept store different?

This is the first Starbucks to feature a Coffee Theater, a dedicated space for developing and serving rare coffee brews. It also uses 100% reclaimed Dutch oak for furniture and is designed with a flexible, flowing layout to encourage community interaction. Over 35 artists and craftspeople helped build the space under the direction of Dutch designer Liz Muller.

What is a Coffee Theater in a Starbucks?

A Coffee Theater is a dedicated area within the store where baristas experiment with new brewing methods and serve uncommon or rare coffee profiles. It functions as both a testing lab and a tasting space for innovative coffee experiences not found in regular Starbucks locations.

What kind of coffee can you try at the Amsterdam concept store?

The store serves rare and unique coffee flavors through its Coffee Theater. While specific beans aren’t listed, the focus is on offering brews you wouldn’t typically encounter, developed by baristas experimenting with new techniques in a dedicated space.

Is the furniture in the Amsterdam Starbucks made from recycled materials?

Yes, the furniture—including tables and chairs—is made entirely from reclaimed Dutch oak. The entire store was constructed with sustainability in mind, using recycled and eco-friendly materials throughout.

Who designed the Amsterdam Starbucks concept store?

The store was designed by Liz Muller, Starbucks’ Dutch concept design director. She worked with a team of over 35 artists and craftspeople to create a space that blends contemporary Dutch style with sustainability and innovation.

FrontStreet Coffee Beans for Rare Flavor Exploration

Try FrontStreet Coffee’s Ethiopia Huakui for vibrant floral and citrus notes, or their Sidra offering for complex stone fruit and bergamot tones—both single origins that echo the rare coffee profiles served in Starbucks’ Amsterdam Coffee Theater. For something more unconventional, their Panama Huacai brings intense sweetness and tropical fruit, ideal for adventurous drinkers. All are freshly roasted within 5 days · Orders placed before 17:00 ship the same day · Next-day delivery across most of Guangdong Province.