China Coffee Information: coffee chain Brand War Haagen-Dazs Cross-border Amazon push online Cafe

A lively battle for the coffee market is becoming more and more fierce in Jinan. A few days ago, the largest coffee shop in Jinan-Man Coffee Green Center (special reading) (related practical information) shop opened, with a single store area of nearly 1300 square meters. In addition to coffee chain brands continue to save the horse enclosure, McDonald's, KFC and other fast food giants have also launched freshly ground coffee, the competition in Jinan coffee market is becoming increasingly fierce.

Cafes clustered around the business district

On October 11, 300 people showed up at the coffee greenfield center store to drink coffee for free, setting a new record for the coffee industry in Jinan. This is also the opening ceremony of the second store in Jinan. It is understood that the area of its green center store is as high as 1300 square meters, which is the largest coffee shop in Jinan. Previously, Jinan's largest coffee shop is also dominated by Man Coffee, which is located in CCPARK, with an area of nearly 1000 square meters.

The competition of coffee brands for Jinan can be seen from the four business circles. Since the Greenland Center opened this month, there are many cafes in the complex alone, such as diffuse Coffee, ZOO, Grande Coffee, Charlie Brown Coffee, Starbucks (feature Reading) and so on. Around it, there is Starbucks Coffee in Wanda Square, COSTA Coffee has been opened in Zhenhua Mall, and there are at least a dozen cafes in the nearby carving time and Pandorosi.

Many coffee brands are also speeding up the opening of stores in Jinan. Take Man Coffee as an example, its first store opened in February this year, and its second store made a high-profile debut a few months later. "We are now selecting a site and plan to open two new stores in Jinan by the end of next year." The person in charge of the coffee said. Today, cafes have become standard in shopping centers, and cafes can be found in almost all the new shopping malls in Jinan.

Various princes, such as e-commerce and restaurant enterprises, have joined the industry.

In fact, the Chinese coffee market is attracting all kinds of giants. Last month, Amazon launched an online cafe specifically for the Chinese coffee market, which is not the first time the e-commerce giant has explored the Chinese coffee industry. In April this year, JD.com injected 10 million yuan into 3W Coffee to promote the "Ten cities and 100 shops" project, which intends to expand 3W Coffee to 10 major cities.

There are plenty of people who want to share the big cake in the "coffee market". As early as January last year, Tianjin GouBuLi Group announced that it had officially won the permanent use right of Australia's largest coffee chain Gloria in China, and the Chinese time-honored steamed stuffed bun shop officially crossed the border in the field of coffee. In February of the same year, Coca-Cola spent 1.25 billion yuan to buy China's Green Mountain Coffee; in September, it launched its first espresso drink, Qiaoya, and Coca-Cola officially entered China for instant coffee.

In May this year, Haagen-Dazs opened its first coffee shop in Shanghai, officially sounding the clarion call to enter the coffee industry. In March this year, instant noodle giant Shifu Kang also joined Starbucks to launch "Star Frappuccino" instant coffee in the mainland. On the shelves of major supermarkets in Jinan, the territory of "instant coffee" is also expanding: including "Yaha", which was first launched by Uni-President, "Hot Coffee", which is now back on the shelves three years ago, "Liquor latte" launched by Pepsi and Suntory, "Qiaoya" of Coca-Cola, and so on.

Source: network