The three founding fathers of Starbucks are all apprentices of Bitz Alfred Peet, the godfather of boutique coffee.

Three founding fathers of Starbucks

In 1978, Starbucks boss Howard? Schultz bought Starbucks, and the transformed Starbucks, which he leads, still regards Bitz as a spiritual leader. Even George, a master of shallow baking on the east coast of the country and one of the sponsors of the "extraordinary Cup" international boutique bean auction? George Howell, who was also an early believer in Bitz's re-roasting coffee, later defected to Bitz's re-roasting spirit, embraced the shallow roasting wind, and retaliated against the violence of the re-roasted coffee, igniting the debate between deep-roasting and shallow roasting, sparking the sparks of boutique coffee. Some people describe Bitz as born for coffee. He broke the long-standing monopoly of the American baking industry and made huge profits, and he was generous and willing to share. He taught Americans how to appreciate the sweet smell of coffee, which had a great impact on Americans' taste of coffee.

Bitz died on August 29, 2007. at the time of his death, major media in the United States, such as the New York Times, the Washington Post, CNN, and other media all reported the outstanding contribution of a generation of fine coffee godfathers to the American coffee industry, which shows his influence in the American coffee industry. Bitz, a coffee godfather who deserves to be remembered and respected by coffee people forever.

IN MEMORIAN

ALFRED PEET | 1920-2007

Source: UniCupCoffee Wechat account