Caffebene, Korea's largest coffee brand, enters China.

Caffebene is the largest coffee chain brand in South Korea. Since its establishment in Korea in 2008, caffebene has grown to more than 800 chain stores around the world, widely distributed in South Korea, the United States, China, the Philippines, Cambodia and other places. The reason why caffbene has become the coffee chain with the largest number of franchisees in South Korea shows that it has a wealth of experience in the field of franchising.

At the beginning of this year, caffebene, the largest local coffee brand from South Korea, officially entered China and joined forces with China Enterprise Investment Group to establish Coffee Management Co., Ltd., and the Chinese business headquarters is located in Kaitai Building, Chaoyang District, Beijing. China Enterprise Investment Group is a cross-industry, trans-regional joint-stock international company, which is involved in many important fields, such as real estate, finance, aquaculture, tourism, community, service and so on. With more than 60 wholly-owned subsidiaries around the world, and successfully created two world-class well-known brands-"Chinatown" and "Xiushui Street", the China Enterprise Investment Group also took a fancy to the strong strength of caffebene in South Korea and the Korean Wave effect of the endorsement stars Jang Genshuo and Han Yisei, and hit it off with South Korea. The two sides hope to create a beautiful coffee industry in China. In April, the opening of Beijing Olympic Shop and Wangjing Fuma Store marked the first step for caffebene in the Chinese market. Coffee Management Co., Ltd. strives to continue the brand miracle created by caffebene in South Korea in China. At present, more than 30 stores have been signed, distributed in Beijing, Shanghai, Tianjin, Qingdao, Dandong, Yanji, Shenyang, Ningbo and other places. Stores will be opened in large, medium and small cities across the country in the near future.

(responsible Editor: Leo)