What can I do to save you, Chinese coffee? Chinese coffee Starbucks Coffee Shangdao Coffee China

When it comes to coffee, people always like to mention "Starbucks". A few years ago, we are familiar with the Pacific Ocean, Shangdao Coffee, popular coffee, zoo coffee, coffee to accompany you, and so on. In addition to Starbucks firmly occupying half of China's coffee market, the other half of the coffee market is always yours and my debut, with the acceleration of China's urbanization process is expected to drive the growth of potential coffee consumers. The rate of drinking coffee in urban population is higher than that in rural population. Since 2007, not only first-tier cities, but also second-and third-tier cities have made great efforts to build commercial centers. Every time a commercial center is built, restaurants and cafes will naturally follow, giving a great boost to the industry.

The market penetration of the young and middle-aged population helps to drive the growth of potential coffee consumers. As a drink with unique taste, coffee is very popular among young and middle-aged people. The survey shows that different age groups in China have different degrees of love for coffee, among which people aged 41-50 years old account for 24%, 20-30 years old account for 18%.

The improvement of China's national income level is expected to lead to the increase of coffee consumption per capita. Coffee products are not the daily necessities of Chinese consumption and Chinese people have a strong preference for coffee, so there is a significant positive correlation between coffee consumption and residents' disposable income.

The substitution of coffee for tea is expected to increase coffee consumption per capita. According to statistics, from 2007 to 2012, the number of teahouses in China increased from 48842 to 50984, an increase of 4%. Compared with the tepid development of teahouses, the number of cafes in China has doubled in the past five years-from 15898 in 2007 to 31783 in 2012.

Coffee will be more popular in China in the next decade, both local and foreign people who enter the coffee industry have always believed that, and coffee international giant Starbucks has also been increasing its investment in the Chinese market. but coffee has been developed in China for nearly 20 years, whether it is foreign brands or local brands, why besides Le Starbucks? There is not a local coffee company with market influence and share, whether it is coffee utensils or coffee bean brands, why has it always been like this? is it because the Chinese are not good at innovation and manufacture of equipment? Is it because the Chinese don't understand that coffee can't be produced without a good barista? Personally, I don't think that's the case. now more and more people will taste coffee, and more and more Chinese people will appear in international awards. I think the main reason is that coffee makers and entrepreneurs have not done a good job in coffee culture. without positioning coffee as a civilian, coffee is becoming more and more civilian. Just look at the coffee in Europe, which is a civilian product.

Whether you are working on coffee, from trying coffee, understanding coffee, making coffee, coffee evaluation, etc., step by step into the study, to put it bluntly, it all lies in your understanding and improvement of coffee culture. However, many domestic coffee entrepreneurs do not bring coffee culture into the coffee industry, putting too much emphasis on coffee industrialization, pattern and profit. Starbucks has made Chinese coffee popular to a great extent. KFC and McDonald's promote freshly ground coffee to the populace. It is conceivable that more and more civilian cafes will come into public view in the future. With the expansion of the base of this group, the quality of products, the refinement of service will play a greater effect in improving profits, in order to better grasp customers, then coffee culture plays a vital role.

There will certainly be more coffee industry and more coffee plus model in the future. no matter what kind of coffee model it is, what consumers need is better products, better service and lower prices. Around this series of questions, we can do a variety of different attempts, no matter how to try, we need the internal coffee culture to provide the original motivation, in order to find a coffee culture suitable for China, I personally think that he must have three elements: 1, a systematic and formal understanding of the history, characteristics and scientific taste of coffee. 2, must be engaged in front-line coffee work for a long time, have coffee taste every day; 3, have a deep understanding of coffee and life and be familiar with Chinese habits.

With the continuous improvement of scientific and technological productivity and the continuous reduction of available means of production, coffee + will be promoted in the next 10 years, Internet + intelligent manufacturing + private customization + big data analysis. Maybe in the days to come, every morning I give my robot barista an expression and he will brew me a cup of freshly ground coffee that suits my mood and taste at this moment.