The number of cafes in China has doubled in the past five years.
According to the latest market research report by London-based professional market research firm Mintel, the number of cafes in China has doubled in the past five years-from 15898 in 2007 to 31783 in 2012.
Of the 3000 Internet users over the age of 20 surveyed, 1/5 of Chinese urban consumers said they had been to cafes at least five times in the past year. When consumers choose cafes, the quality of food is the primary factor, followed by the quality of drinks.
It is not just food and beverages that attract consumers into the coffee culture. According to the report, 15% of consumers are affected by the environment and atmosphere.
China has a tradition of tea culture, but compared with the prosperity of cafes, the development of Chinese teahouses is tepid, with an increase of 4 per cent from 48842 to 50984 between 2007 and 2012.
Matthew Crabbe, director of Asia Pacific Research at Mintel, said that after the coffee chain expanded into China in the late 1990s, teahouses have been struggling to find a way out, and the final consumer group is still tourists or low-spending elderly people in traditional leisure places, not young people. The cafe began to sell Chinese tea, which is undoubtedly even worse for the traditional teahouse. "operating costs force the teahouse to change its strategy and position the market to a higher-end consumer group, and nearly half of the consumers use the teahouse as a place for business conversation."
However, limited by market saturation, Mintel believes that the growth rate of cafes in China will slow in the future.
Costa Coffee said same-store sales growth at its 200 coffee chains in China was down from 19 per cent in the first half, but remained "steady in double digits" in the 13 weeks to the end of November, according to the Financial Times.
According to Mintel, the total market value of Chinese cafes and teahouses increased from 31.785 billion yuan in 2007 to 71.599 billion yuan in 2012. Mintel expects the figure to grow by 70 per cent to 121.69 billion yuan between 2012 and 2017.
"like Starbucks, the plan to open 1500 stores in China in 2015 is a very radical plan." Mintel points out that Starbucks' adoption of locally grown coffee beans in China can reduce its costs.
(responsible Editor: Leo)
- Prev
Creative coffee cup and saucer chandelier
Inverted coffee cup and saucer chandelier this group of coffee cup and saucer chandelier called Electric Mavis luminare was designed by Australian creative lighting design studio Bonasera. Using inverted coffee cups and saucers as lampshades, it feels so wonderful that people can't help but take a look at it, and can't help but produce if coffee
- Next
List of winners of the American "good Food" Award Coffee Enterprises
The categories of awards are: beer, cooked food, cheese, chocolate, coffee, pickles, jam candied fruit and alcohol (Beer, Charcuterie, Cheese, Chocolate, Coffee, Pickles, Preservers and Spirits). The name of the coffee-winning company, the product and the state of the United States are as follows: Broadway Caf and Roasting
Related
- The more you look at it, the weirder it becomes?! Lucky linkage cup print three-eyed Tom Cat!
- Self-delivery modification was rejected! Customers come to the door and throw coffee angrily?!
- What degree of grind should I use to make coffee by hand? How fine should the coffee powder be ground with cold ice drops? What is the No. 20 screen? How fine are the grains of fine sugar? What is the appropriate grind for the espresso?
- Why is coffee bean watches always oily? Are the oil out of the coffee beans stale? Are oily coffee beans of higher quality? What is the difference between deep and light coffee?
- How long is the taste period for coffee? How long is the best time to finish your coffee? How long can coffee stay in a thermos cup? What is the best degree of hand-brewed coffee?
- Pour out all the raw materials! Many Lucky products are off the market!
- "Haidilao in the milk tea industry" Kawangka quietly increases its prices again! Netizen: No more drinking!
- Ask for 20,000 yuan! Coffee shop managers trick employees into fake marriages?!
- Milk tea takeout "strong" with 10 packs of tissue?! User: No collection or delivery
- Which is sour, deep-roasted or lightly roasted coffee? Do people who know coffee want light or deep roast? What is the difference in the degree of roasting coffee? What is the difference between lightly roasted coffee and deeply roasted coffee?