Japanese coffee roaster "Fuji Royal FUJIROYAL" brand introduction Coffee home roasting

Coffee is considered to have entered Japan only in the 18th century, and coffee lovers began to rise a little bit in the second half of the 19th century. In the 21st century, coffee has become a favorite drink for both men and women, young and old. The Fuji Royal brand, which is famous for making coffee roasters and bean grinders, is also indispensable and irreplaceable in the topic of Japanese coffee industry.

During World War II, coffee ran out and the number of coffee drinkers decreased, but with the rapid development of Japan's economy after the war, the coffee industry flourished again, and attracted worldwide attention and pursuit because of Japan's unique coffee culture.

First, the history of the Fuji Royal FUJIROYAL brand:

In 1932 (Showa 38), the Brazilian government promoted Brazilian coffee beans in Japan for the second time, and opened a cafe called "Brazilian Men" in major cities. There is a coffee shop promoting "Brazilian Men" in Tokyo Ginza. Mr. Takahiko Teramoto, the ancestor of the Fuji royal family, works here as a baker. (in the coffee shop called Ramburu in Ginza, there is a Mr. Kanaguchi who is still baking coffee and is over a hundred years old, who is a close friend with Mr. Yukihiko Teramoto. He is still using the Fuji FUJI roaster made by Mr. Teramoto.) at that time, Mr. Teramoto studied at Keio University and was active in the motor vehicle club because he liked all kinds of machines. He also became interested in bean grinders and roasters while working and studying coffee in the Brazilian Man Cafe. After leaving the "Brazilian Man" Cafe, he set up a coffee machine trading company in the famous Ginza in Tokyo, and then moved the company to Nakamoto, Tokyo, to set up the Fuji Coffee Machinery Institute, which officially became a manufacturer of coffee-related machinery and equipment. Taking advantage of Japan's post-war economic recovery and the massive increase in the number of coffee trading companies, the Fuji FUJI brand has been firmly rooted in the Japanese coffee industry.

In 1955 (Showa 8 years), the West Japan sales Office of Fuji Coffee Machinery in Osaka was independent and set up Fuji Jiaji Trading Co., Ltd. Fuji FUJI, the brother company of Fuji Coffee Machinery in Tokyo, can continue to use this brand, but in order to make a difference, it has registered a new brand "Fuji Royal FUJIROYAL". From then on, a brilliant brand "Fuji Royal FUJIROYAL" was born in the Japanese coffee industry.

In the 1970s, taking advantage of the popularity of coffee, the sales of coffee grinders continued to exceed 1,000 units per month, and production could not keep up.

In the 1980s, many professional coffee shops and coffee companies in Japan began to make extensive use of "Fuji FUJI" brand roasters

In 2004, the Fuji Coffee Machinery Factory in Tokyo was closed because of the sudden death of the fourth-generation president, Mr. Yuji Teramoto, and the "Fuji FUJI" brand had only "Fuji Royal FUJIROYAL".

In 2005, Mr. Fukuji became the fourth-generation president of Fuji Royal, and the name of the company was changed to Fujijiji.

In 2013, Mr. Fukushiro acquired Tokyo Manufacturing Machinery Co., Ltd., founded by Mr. Teramoto of Tokyo as a subsidiary. As a result, Fuji Royal has become an overwhelming share of the Japanese coffee industry and is the oldest manufacturer of coffee machinery and equipment.

Second, about the iron used in Fuji Royal's products

Japan's iron-making is very famous in the world, and advanced iron-making technology has also brought Japan into the advanced industrial countries of the world. "Fuji Royal" uses Japanese high-quality iron to make roasters and bean grinders, making its products strong and durable. for Japanese coffee workers, Fuji Royal, which has been around for decades, is a trustworthy brand.

Third, the craftsmen of Fuji Royal insist on making by hand in order to pursue the ultimate perfection:

"Fuji Royal" products from the very beginning to adhere to the craftsmen's hand-made roaster, in a modern society where a large number of disposable products are taken for granted, "Fuji Royal" made and dedicated to customers is the pursuit of high performance, the ultimate perfection is the three generations of sustainable use of roaster bean grinder. Through the coffee people of skilled craftsmen to make good coffee and maintain the good taste continuously, the "Fuji Royal" coffee machine is known as the "life" of the coffee people. Because "Fuji Royal" is based on 80 years of experience, from the beginning of the design, it is specially considered to improve the strength of the machine, so that customers can pass on the "Fuji Royal" coffee roaster to the next generation. And the next generation will inherit the good taste technology of making coffee because they have inherited the experience of their parents.

Fourth, "Fuji Royal" is also a brand cultivated by coffee makers:

From the history of coffee in Japan, we can see that there are many coffee professionals in Japan who pursue the perfect taste of coffee. These coffee professionals experiment by proposing a variety of roasting methods, and design and manufacture many special personalized roasters according to their various roasting requirements. Because these special roasters bake special personalized coffee, each roaster has become a famous coffee expert of all genres in Japan.

The "Fuji Royal" brand is based on the various suggestions of these coffee professionals to create the same appearance as other brands, but some of the details are particularly original, in order to meet the special requirements of coffee professionals for coffee taste, so the "Fuji Royal" brand is cultivated by out-and-out Japanese coffee people. It does not follow fashion trends, it only seeks to make roasters that can bake really delicious coffee, so Fuji Royal continues to make only one product: "roaster and bean grinder"!