How much is a box of Blue Mountain Coffee?

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Blue Mountain Coffee on the market, in the propaganda of many coffee shops, Blue Mountain Coffee from Jamaica is the best coffee, drink a cup at least 30, 40 yuan. But is it true that the world's top coffee vendors are selling is imported from Jamaica? Is it really worth that much money? For this consumer seems to have never carefully cared about doubts, reporters recently in Beijing coffee market survey found that coffee shops so-called "Blue Mountain Coffee from Jamaica," basically false.

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1 Background to events

2 Detailed reports

Blue Mountain Coffee

Jamaica Ambassador confirms that coffee beans have never been exported to China

5. Shangdao headquarters refused to stop selling self-produced Blue Mountain Coffee

Event Background Edit

CCTV "Economic Information Network" program reported that the Blue Mountain coffee in the mainland coffee shop is basically fake.

Where do these high-priced so-called Blue Mountain coffee beans come from? Reporter investigation found that the coffee shop hundreds of yuan a cup of so-called blue mountain coffee, raw materials are actually the same as radish cabbage, everywhere can be wholesale, and the price is also very low. At Beijing Xinfadi Agricultural Products Wholesale Market, all wholesale coffee bean merchants have Blue Mountain coffee beans for sale, and the price of a pound ranges from more than 20 yuan to more than 60 yuan. Wholesalers say that these low-priced coffee beans, buyers are mostly coffee shops, their profits can be as high as 100 times.

Detailed reporting editor

CCTV reporter came to Shangdao coffee located in Beijing Ganjiakou near a store, the menu reads: top-grade blue mountain 68 yuan a cup, ordinary blue mountain 30 yuan a cup. A Dio cafe in Xicheng District of Beijing, the best blue mountain is sold for 95 yuan a cup. [1]

Reporters visit found that almost all well-known coffee shops and hotels have blue mountain coffee to sell, and coffee shop baristas and waiters also bluntly said that these blue mountain coffee is not from Jamaica, are from Beijing Xinfadi, eastern suburbs and other large wholesale markets into the goods.

The reporter specially took some samples of Blue Mountain coffee beans from coffee shops and wholesale markets such as Shangdao and Diou, and came to Beijing City Coffee Industry Association for identification. "None of these beans are real Blue Mountain coffee beans," said Qian Jiaying, deputy secretary-general of the association.

So how much real Blue Mountain coffee enters our market every year? It is reported that Blue Mountain Coffee is only produced in the Blue Mountains in the east of Jamaica, with an output of no more than 900 tons. At present, 85~90% of Blue Mountain Coffee is purchased by Japanese merchants, and the remaining 10% is basically exported to European and American countries, so the supply in the Chinese market is very small and the price is even higher.

Blue Mountain Coffee

Blue Mountain Coffee is the world's most superior coffee. The Blue Mountains are located in the eastern part of Jamaica Island. They are surrounded by the Caribbean Sea. Whenever the weather is clear, the sun shines directly on the blue sea, and the peaks reflect the bright blue light of the sea. Therefore, they are named. Blue Mountain peak elevation of 2256 meters, is the highest peak in the Caribbean, is also a famous tourist attraction. Located in the coffee belt, it has fertile volcanic soil, fresh air, no pollution, humid climate, foggy and rainy all year round (average precipitation is 1980 mm, temperature is about 27 degrees). This climate has created the world-famous Jamaica Blue Mountain Coffee and also created the highest price coffee in the world. This kind of coffee has all the characteristics of good coffee, not only the taste is rich and mellow, but also because the sweet, sour and bitter flavors of coffee are perfectly matched, so there is no bitterness at all, only moderate and perfect sourness. Generally, they are consumed as a single item, but due to the extremely low output and extremely expensive price, coffee is generally prepared with similar taste on the market.

Jamaica ambassador confirms coffee beans never exported to China

While everyone is angry, they are also asking such a question. Can an authoritative department tell us whether China has ever imported Blue Mountain Coffee from Jamaica? To this end, our reporter today interviewed Jamaica's ambassador to China. Understand the cultivation environment, yield and export of pure blue mountain coffee. Let's hear what he has to say.

Courtney Rattray, Jamaica ambassador to China, said: (to the effect) to introduce the growing environment of Blue Mountain coffee, annual production.

In previous interviews, many coffee shops and coffee bean wholesalers, including Shangdao Coffee, said their Blue Mountain coffee beans were imported from abroad and roasted by themselves.

Coffee bean wholesaler: We bake it ourselves in China

On the island coffee staff: domestic self-baking

But Ambassador Rattray told us that so far Jamaica has not exported raw beans directly to China. The so-called import raw beans from abroad, domestic baking is obviously a lie.

Ambassador Rattray also said that even imported roasted beans must bear the Blue Mountain Coffee logo of the Jamaica Coffee Industry Board on the outer packaging. And reporters from the island coffee and wholesale market to buy blue mountain coffee beans on the outer packaging, there is no such sign.

Courtney Rattray, Jamaica Ambassador to China: Blue Mountain Coffee logo and two must-have certificates. [2]

The headquarters refused to stop selling its own Blue Mountain coffee editor

We know that Shangdao Coffee is a chain store originating from Taiwan. At present, Shangdao Coffee has more than 700 chain stores in China. It should be said that such a large company should be able to restrict the franchisees from being responsible for consumers. So how does Shangdao Coffee explain the behavior of selling fake Blue Mountain Coffee and deceiving consumers in such a public way? Our reporter contacted Shangdao Coffee's Shanghai headquarters to hear what they had to say.

Reporters at the scene to see, although exposure to "cottage coffee" posing as authentic blue mountain coffee in the whirlpool of public opinion, but on the island coffee headquarters is surprisingly calm. When the reporter contacted the person in charge of Shangdao Coffee and hoped that he would verify the company's views on the authenticity of Blue Mountain Coffee face-to-face, the other party actually said that the company did not need to make a positive response. He believed that Shangdao Coffee was indeed preparing Blue Mountain Coffee for external sales, but he believed that this behavior was not wrong.