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Blue Mountain Coffee on the market, in the publicity of many coffee shops, Blue Mountain Coffee from Jamaica is the best coffee, costing at least NT $30 to NT $40 for a cup. But is the world's top coffee hawked by merchants really imported from Jamaica? Is it really worth that much? With regard to this doubtful point that consumers seem to have never paid close attention to, after a recent survey of the coffee market in Beijing, the reporter found that the so-called "Blue Mountain Coffee from Jamaica" in coffee shops are basically fake.

Catalogue

1 event background

2 detailed report

3 introduction of Blue Mountain Coffee

4 the Jamaican ambassador confirmed that he had never exported coffee beans to China

5 Shangdao headquarters refused to stop the sale of blue mountain coffee

Event background editing

CCTV's "Economic Information Network" reported that the Blue Mountain coffee in mainland coffee shops is basically a fake.

Where on earth do these so-called Blue Mountain coffee beans come from? The reporter found that the so-called Blue Mountain Coffee, which costs hundreds of yuan a cup in the cafe, is made of the same raw materials as radish and cabbage, which can be wholesale everywhere, and the price is also very low. At the Beijing Xinfadi Agricultural products Wholesale Market, all wholesalers sell coffee beans from Blue Mountain Coffee, with prices ranging from more than 20 yuan to 60 yuan per pound. Wholesalers say that most of the buyers of these low-cost coffee beans are coffee shops, and their profits can be as high as 100 times. no, no, no.

Detailed report editor

A CCTV reporter came to a Shangdao coffee store near Ganjiakou in Beijing. the menu reads: 68 yuan for a cup of the best blue mountain and 30 yuan for a cup of ordinary blue mountain. At a Diou Cafe in Xicheng District, Beijing, the gourmet Blue Mountain sells for 95 yuan a cup. [1]

The reporter visited and found that almost all well-known coffee shops and hotels sell Blue Mountain Coffee, and the baristas and waiters in coffee shops have also said bluntly that these Blue Mountain Coffee are not from Jamaica. They are all purchased from several large wholesale markets in Beijing, such as Xinfadi and Dongjiao.

The reporter specially took some samples of blue mountain coffee beans from Shangdao, Diou and other coffee shops and wholesale markets, and came to the Beijing Coffee Industry Association to seek identification. Qian Jiaying, deputy secretary general of the association, said after comparison: "none of these beans are real blue mountain coffee beans."

So, how many real Blue Mountain Coffee enter our market every year? It is reported that Blue Mountain Coffee is only produced in the Blue Mountains in eastern Jamaica, with an output of no more than 900 tons. At present, 85% of Blue Mountain Coffee is purchased by Japanese merchants, and the remaining 10% is basically exported to Europe and the United States, so the supply in the Chinese market is very small, and the price is even more expensive.

Introduction Editor of Blue Mountain Coffee

Blue Mountain Coffee is the best coffee in the world. The Blue Mountains are located in the eastern part of the island of Jamaica, hence its name because it is surrounded by the Caribbean Sea. On clear days, the sun shines directly on the blue sea, and the peaks reflect the bright blue light of the sea. The highest peak of the Blue Mountains, which is 2256 meters above sea level, is the highest peak in the Caribbean and a famous tourist attraction. Located in the coffee belt, with fertile volcanic soil, fresh air, no pollution, humid climate, foggy and rainy all the year round (the average precipitation is 1980 mm, the temperature is around 27 degrees), this climate has created the world-famous Jamaican Blue Mountain Coffee. It also creates the highest price coffee in the world. This kind of coffee has the characteristics of all good coffee, not only full-bodied and mellow, but also because of the perfect combination of sweet, sour and bitter coffee, it has no bitter taste at all, only a moderate and perfect sour taste. It is generally drunk on a single product, but because the output is very small and the price is extremely expensive, it is generally made with coffee with a similar taste on the market.

The Jamaican ambassador confirmed that he had never exported coffee bean editors to China.

While we are angry, we are also asking such a question: is there an authoritative department that can tell us whether China has ever imported Jamaican Blue Mountain coffee? To this end, our reporter specially interviewed the Jamaican Ambassador to China today. Understand the planting environment, yield and export of pure blue mountain coffee. Let's listen to his introduction.

Courtney Ratley, Jamaican ambassador to China, said: (to the effect) introduce the growing environment of Blue Mountain Coffee and the annual output.

In previous interviews, many coffee shops and coffee wholesalers, including Shangdao Coffee, said that their Blue Mountain coffee beans were imported from abroad and roasted by themselves.

Coffee wholesaler: we bake this by ourselves in China.

Shangdao coffee staff: domestic self-baking

But Ambassador Rattray told us that so far, Jamaica has not exported raw beans directly to China. The so-called import of raw beans from abroad, domestic baking is obviously a lie.

Ambassador Rattray also said that even imported roasted cooked beans must have the Blue Mountain Coffee logo of the Jamaica Coffee Industry Authority printed on the outer package. And the reporter from the Shangdao coffee and wholesale market to buy the blue mountain coffee beans on the outer packaging, there is no such sign.

Courtney Ratley, Ambassador of Jamaica to China: the logo of Blue Mountain Coffee and two necessary proofs. [2]

Shangdao headquarters refuses to stop selling its own Blue Mountain Coffee Editor.

We know that Shangdao Coffee comes from a chain of franchisees in Taiwan. at present, Shangdao Coffee franchises already have nearly 700 chain franchises in China. It should be said that such a large company can restrain franchisees to be responsible to consumers. So how does Shangdao Coffee explain the behavior that franchisees openly sell fake Blue Mountain Coffee and deceive consumers? Our reporter contacted the Shanghai headquarters of Shangdao Coffee to hear what they had to say.

The reporter saw at the scene that although he was in the public opinion whirlpool of impersonating "fake coffee" as authentic Blue Mountain Coffee, the headquarters of Shangdao Coffee was surprisingly calm. When the reporter contacted the person in charge of Island Coffee and asked him to verify face-to-face the company's views on the authenticity of "Blue Mountain Coffee," the other side unexpectedly said that the company did not need to make a positive response. He thought that Shangdao Coffee was indeed making its own Blue Mountain Coffee for sale, but he thought there was nothing wrong with this kind of behavior.