Yunnan Coffee Trading Center project was officially launched and settled in Pu'er.

Satellite, secretary of the Pu'er Municipal CPC Committee (first from right), Cao Ronggen, chairman and general manager of Yunnan Jinyuan Flower Industry Co., Ltd., jointly unveiled the Yunnan Coffee Trading Center. (photo by reporter Lu he)

On July 9, the Pu'er municipal government and Yunnan Jinyuan Flower Industry Co., Ltd. held a project signing ceremony and unveiling ceremony, marking the official launch of the Yunnan Coffee Trading Center project and the settlement of Pu'er.

City leaders Satellite, Hu Kun, Zhang Shanqiang, Li Zhongmin, Li Hongwu, Yang Weidong, Hu Jianrong, Wang Qiming, head of the municipal tea industry supervision and coordination group, Wang Hongbin, secretary general of the municipal government, and the person in charge of Yunnan Jinyuan Flower Industry Co., Ltd., as well as the main responsible persons of the project promotion leading units of the municipal party committee office, the municipal government office and the Yunnan coffee trading center attended the signing ceremony and the unveiling ceremony.

Satellite, secretary of the Pu'er Municipal CPC Committee, and Cao Ronggen, chairman and general manager of Yunnan Jinyuan Flower Industry Co., Ltd., jointly unveiled the Yunnan Coffee Trading Center.

Yang Weidong and Cao Ronggen, vice mayors of the municipal government, respectively made speeches and signed the "Cooperation Agreement on Yunnan Coffee Trading Center Project" on behalf of the two sides.

Yang Weidong said: Pu'er coffee has been cultivated for more than 100 years, and since the 1980s, Pu'er coffee has gradually embarked on the road of scale and industrialization. The cooperation between Pu'er City and Yunnan Jinyuan Flower Industry Co., Ltd. to build a coffee trading center can give full play to the advantages of the integration of government resources and enterprise market operation, and make use of the perfect modern coffee trading system to build a coffee public trading service platform based in Yunnan, radiating the whole country's coffee public trading service platform, realizing complementary resources, strong combination, and actively striving for the right to determine coffee pricing and quality standards. It is of great significance to safeguard the interests of farmers, regulate the market, build Pu'er coffee brand and promote the healthy and rapid development of coffee industry.

Yang Weidong said that Pu'er City will do its utmost to provide the best quality service and the best investment environment for the construction of the Yunnan Coffee Trading Center, and strive to enable the project to start construction and bring benefits into full play at an early date. Let Yunnan Jinyuan Flower Industry Co., Ltd. feel at ease to invest, start a business and develop comfortably in Pu'er. It is hoped that the two sides can give full play to their respective advantages and work together to turn the beautiful blueprint for cooperation into reality as soon as possible.

Cao Ronggen said that "Jinyuan Flowers" will gather high-quality resources at home and abroad, organize professional and capable teams, and formulate a scientific and reasonable project implementation plan in accordance with the requirements of the provincial party committee, the provincial government and the municipal party committee and municipal government. steadily, quickly, and with high quality to promote project construction. Strive to build Yunnan Coffee Trading Center into an international coffee trading platform and industrial service platform based on Yunnan, facing the whole country and radiating Asia, so as to enhance the strength and competitiveness of Yunnan coffee industry in an all-round way. drive the vast number of farmers and enterprises to increase income and become rich, and make positive contributions to Yunnan plateau characteristic agriculture.

It is reported that the city currently has a total coffee planting area of 716000 mu and a coffee output of 45000 tons, ranking first in the province in terms of planting area and output. There are 386 coffee enterprises registered for industry and commerce in the city. Nestl é and Starbucks have been stationed in Pu'er for a long time to carry out business cooperation, and coffee industry groups such as Aishi, Beigui, Kangenbei, Manya, Manlaojiang and other coffee industry groups have emerged, with more than 240000 coffee employees. In December 2012, China Fruit Circulation Association named Pu'er the "Coffee Capital of China". At present, international coffee companies such as Nestl é, Starbucks, McDonnell, Kraft, Ikam and Louis Daff have set up coffee purchasing stations or purchasing centers in Pu'er. Coffee produced in Lincang, Baoshan, Dehong, Xishuangbanna, Honghe and other countries, as well as Laos and Myanmar are mainly traded in Pu'er. According to statistics, more than 80,000 tons of coffee were traded in Pu'er in 2013, accounting for 85% of the country's total coffee production.

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Construction background--

Yunnan Province has a coffee planting area of more than 1.8 million mu and an output of more than 90,000 tons. The planting area and output account for more than 98% of the country's total coffee area and output, and it is the largest coffee planting and export base in the country. However, for a long time, more than 90% of the coffee produced in our province has been exported to Europe, North America and other countries as raw materials, and the degree of dependence on the international market is too high. Under the influence of the international market, there are often ups and downs, and it is difficult to buy and sell alternately. The coffee industry can not develop steadily.

Construction planning--

According to the strategic planning and layout of a game of chess in the province, the Yunnan Coffee Trading Center project is positioned to build an industrial platform to serve farmers and enterprises. It will consist of a headquarters, three collection centers and a delivery warehouse. That is, Yunnan coffee trading service headquarters, public trading service platform and warehousing center will be built in Pu'er City, and coffee primary processing collection centers will be built in Lincang City, Baoshan City and Dehong Prefecture. To build a coffee warehouse and delivery warehouse in Kunming, the total investment of the whole project is expected to be 750 million yuan. The project is carried out by Yunnan Jinyuan Flower Industry Co., Ltd. as the controlling shareholder, and Pu'er Urban Construction Investment and Development Co., Ltd. as the main shareholder. coffee enterprises with strength and good development prospects in various coffee producing areas in Yunnan Province were recruited as participating shareholders to establish Yunnan Coffee Trading Center Co., Ltd.

As a national leading enterprise of agricultural industrialization in the flower industry, Yunnan Jinyuan Flower Industry Co., Ltd. has 20 years of experience in agricultural industrialization operation. It is the largest flower enterprise in Asia integrating fresh cut flower production, variety research and development and promotion, postharvest treatment and sales. Fresh cut flower trading accounts for more than 70% of the domestic market. After more than 10 years of development, Kunming International Flower Trading and auction Center under Jinyuan Flowers has become the only local flower auction center in China and the second largest in Asia. At present, it has more than 20000 supplier members and more than 3000 purchasing members, and has constructed a flower trading system with international standards; a flower product quality control system, a service system of suppliers and purchasers.

Construction prospect--

The completed Yunnan Coffee Trading Center, as the core platform of Yunnan and even the national coffee industry, will play an important role in five aspects: the first is to establish a set of advanced electronic and long-distance trading model for coffee in line with international standards; the second is to improve and build a coffee quality and cup product evaluation system consistent with international standards; the third is to build a comprehensive service system and quality standard system for farmers and production enterprises. The fourth is to establish a coffee training system and personnel training system according to international standards; the fifth is to carry out the construction and brand promotion of Yunnan coffee and Pu'er coffee in the country and around the world. (reporter Li Lanping)