International giants snap up Yunnan coffee

The Yunnan Coffee Industry Association quoted a guiding price of 19.8yuan / kg for the purchase of small grains of coffee beans in Yunnan, compared with the purchase price of Nestl é coffee of 18.72yuan / kg in the same period. The price of coffee raw materials purchased by local coffee enterprises in Yunnan is 1008 yuan / ton higher than that of international giants. This means that the Yunnan coffee industry, which has not made a unified offer on the acquisition of coffee beans for many years, has begun to have a say in the control of coffee raw materials in Yunnan.

It also means that Yunnan coffee enterprises begin to compete with many multinational enterprises for coffee raw materials in a transparent environment. " Xiong Xiangjin, president of Yunnan Coffee Industry Association, said.

Over the past 20 years, Yunnan enterprises have purchased coffee beans only with reference to the purchase prices of Nestl é and other enterprises in Pu'er and other places. Due to the limited information channels of farmers, the purchase prices of coffee beans vary from place to place.

International giants snap up high-quality coffee in Yunnan

As China's largest coffee planting and export base, the only producer that simultaneously supplies raw materials to the world's five largest coffee giants (Nestle, McDonnell, Kraft, Newman and Ikam), at present, Yunnan Province accounts for 95% of the country's total coffee planting area and output.

In the first half of this year, the export of characteristic agricultural coffee in Yunnan Province continued to "increase in value", with an export volume of 19000 tons and a foreign exchange earnings of US $46.12 million, up 35.1% and 15.5% respectively over the same period last year, making it the export crop of Yunnan Province second only to tobacco and flowers. Under the situation of sharp decline in foreign coffee bean production this year, coffee bean production in Yunnan Province is still showing an upward trend. The planting area of coffee in Yunnan Province in the 12th five-year Plan will increase from the current 420000 mu to 1 million mu, which also indicates that the output value of coffee in Yunnan Province will increase from more than 700 million yuan to 3 billion yuan.

"like the international market, the demand for coffee in the domestic market is growing at an annual rate of 30%, and the consumer market in Yunnan is growing faster because of its low base. Coupled with the decline in global coffee production this year, the competition for raw materials has also become white-hot. " Xiong Xiangjin told reporters.

The quotation set off a "battle" for raw materials.

As many coffee planting bases in Yunnan Province are owned by farmers, the control of raw materials has become the most important part of the competition among enterprises. In the case of the shortage of coffee raw materials in the world, the world-famous coffee giants have snapped up raw materials in Yunnan, and the Yunnan Coffee Industry Association also saw the importance of raw material control, so decided to guide the purchase of coffee beans for the first time.

The guiding quotation of Yunnan Coffee Industry Association is based on the price of New York coffee futures market. Xiong Xiangjin said that the price of 19.8 yuan per kilogram is already the highest purchase price of coffee raw materials in Yunnan Province, and it is a manifestation of the convergence of Yunnan Coffee Industry Association with the international market. We will quote on the New York Coffee Futures Market in the next 1-2 years.

Hu Lu, deputy secretary general of Yunnan Coffee Industry Association, said that at present, multinational companies offer coffee beans on Monday and Thursday, twice a week. "according to our reliable information, the purchase price of a multinational company in Pu'er is 18.72 yuan / kg. Yunnan coffee industry quoted a purchase guidance price of 19.8 yuan / kg in addition to seizing some of the raw materials of coffee beans. It is also to enable farmers to get a reasonable profit point for production, so that the price of Yunnan coffee is in line with international standards. After the Yunnan Coffee Industry Association launches the acquisition guidance price, it will also be announced twice a week, and farmers can check the latest quotations online at any time.