Introduction to the characteristics of Yunnan Coffee Manor Coffee

Build Yunnan Coffee Trading Center to enhance the ability of Coffee Industry to resist Market risks

The Yunnan Coffee Trading Center project was launched in Pu'er in April 2014, was listed on July 9, and officially registered and established Yunnan Coffee Trading Center Co., Ltd. on October 11. In January this year, Yunnan Coffee Trading Center successfully held the third Coffee Raw Bean Competition and the first Chinese boutique coffee auction, marking the official opening of Yunnan Coffee Trading Center. At the end of March, the first batch of "warehouse receipt pledge financing" coffee raw beans into the warehouse, Yunnan Coffee Trading Center warehouse receipt pledge financing business was officially launched. At the same time, the development of members of Yunnan Coffee Trading Center and the construction of coffee grading system are also advancing in an orderly manner. Yunnan boutique coffee processing park formally signed a cooperation agreement, the implementation of land, is speeding up the preliminary work, construction is about to start.

Actively create the regional brand of "Pu'er Coffee" to enhance the influence of Yunnan coffee

In 2012, the China Fruit Circulation Association officially named Pu'er the "coffee capital of China". In 2013, "Pu'er Coffee" and "Simao Coffee" obtained the certification trademark of geographical indications of agricultural products of the State Administration for Industry and Commerce and the registration certificate of geographical indications of agricultural products of the Ministry of Agriculture. In 2014, the State Administration of quality Supervision approved Pu'er to establish a "National Coffee Industry well-known Brand demonstration Zone", becoming the country's first demonstration zone for the creation of well-known coffee brands.

Constantly improve the development mechanism of coffee industry and improve coffee quality in an all-round way

First, the scientific and technological support system has been improved. The second is to actively promote the international quality control system. Third, it has established and improved the service and management mechanism for industrial development.

Yang Weidong said that in the next step, Pu'er City will make every effort to build a Yunnan coffee trading center according to the development idea of the whole industry chain and the requirements of ecological base, processing standardization, product brand and industrial clustering. We will speed up the construction of ecological coffee bases with high and stable production, strive to cultivate leading coffee processing enterprises, vigorously develop coffee manor economy, and actively promote the construction of well-known brand demonstration zones in the national coffee industry. To build Pu'er into the country's largest coffee processing base, coffee logistics and trade center and the world's high-quality coffee raw material base. By 2020, the planting area of coffee will be stable at 1 million mu, the output of coffee will reach 100000 tons, and the total output value will reach 10 billion yuan.