Blue Mountain Coffee is rarely imported in China.
Blue Mountain Coffee is recognized as one of the most superior coffee in the world. It is only produced in the Blue Mountain Mountains of eastern Jamaica, and only above 1800 meters above sea level can Blue Mountain Coffee be grown, with an area of no more than 6000 hectares and a yield of no more than 900t. Only the coffee here can be called Blue Mountain Coffee, so the price is very expensive. In order to ensure the quality of Blue Mountain Coffee, the Government of Jamaica has set up a special coffee industry committee. All cooked beans exported by Jamaica are certified by the Jamaican Coffee Industry Committee. At present, 85% to 90% of Blue Mountain coffee is purchased by Japanese merchants. The remaining 10% is basically exported to Europe and the United States, so there is very little supply in the Chinese market. The price is even more expensive.
Chen Weichao, a person in the coffee industry in Beijing: its price is basically between 1500 yuan and 2500 yuan. If the real pure blue mountain coffee costs 40 to 50 yuan to soak a cup of blue mountain coffee according to the market retail price, plus all kinds of sugar and milk costs of various other personnel in the coffee shop, he can operate normally only if he sells a cup of coffee at about 100 yuan.
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Why is coffee not popular in China?
One: it is impossible to quantify: the question of what taste is good coffee is too subjective and difficult to explain. Varieties, baking, taste sensitivity, cooking methods, etc., cause too much difference, and there is no quantifiable standard. Is it possible to explain to people who do not drink coffee that the taste of the siphon pot will be very different when cooking for 10 seconds? it can be said that because the acidity has decreased by 15%, the bitterness has increased.
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Mogujie wants to open a coffee shop in cooperation with carving time.
These days, Hangzhou IT circle spread a news-Hangzhou e-commerce enterprise Mogujie will also open a coffee shop, but with the "carving time" cooperation. The news was confirmed by Mogujie's staff: "the cafe is located in Mogujie's Zheshang Wealth Center in the west of the city and is expected to open by the end of August."
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