The mode of "Internet + Coffee Shop", which mainly serves door-to-door distribution service, has become popular in Beijing area.

Quantum foam Coffee, which focuses on door-to-door delivery service, was established in April this year and entered Wangjing SOHO in June. In less than three months, Quantum foam has become popular in the Beijing area with the model of "Internet + Coffee Shop", realizing the networking of traditional coffee shops. Founder Li Jun said: quantum foam coffee mainly focuses on the concept of "light and high end". What we need to do is a cup of better coffee and a trend.

As a heavy coffee lover, Li Jun often encounters the problem that he doesn't have time to buy coffee when he wants to drink coffee at work, and when he works overtime at night, there is no merchant to provide takeout service. Li Jun believes that the demand for coffee has gradually become a problem that must be solved in China, so O2O has emerged to solve these problems of consumers. At the same time, Li Jun believes that there are few competitors in the coffee takeout industry, which can solve the rigid needs of office white-collar users, and has great potential for market development.

Through market research, Li Jun found that coffee consumers are mainly divided into two types: one is those who have the habit of drinking coffee, such users will buy it over and over again, and the other is those who need the environment provided by the coffee shop to work. Such users themselves may not like to drink coffee, but they can cultivate consumers' habits through sales promotion and other ways. Most of these two types of consumers are office white-collar workers, so Quantum foam Coffee is located in the office area as the center, using the way of living in the office to reduce the cost of the store.

Compared with Baidu, Meituan, Lian Coffee and other takeout or purchasing platforms, Li Jun believes that purchasing services can be highly replicable, delivery time and product quality can not be guaranteed, and users still want to be their own coffee brands. therefore, the quantum bubble focuses on the mode of "self-production, self-sale and self-service", strictly controlling the selection of raw materials and the time of distribution.

The best time to taste a cup of coffee is within 15-30 minutes after it is ready, so the core of quantum foam is fast delivery and high quality. In the selection of raw materials, we choose the industry's high-quality coffee beans, syrup and milk, as well as coffee machines and other products. In terms of distribution, we use the combination of own distribution and third-party distribution to ensure that the coffee is delivered within 30 minutes. At the time of distribution, quantum foam will classify and package the coffee and store it at a constant temperature, hot and cold, to ensure that what is delivered to consumers is a high-quality cup of "quantum foam coffee".

In terms of products, through a survey of Starbucks, Li Jun found that 40% of Starbucks sales are coffee drinks and 30% are smoothies. These two categories account for most of the sales, so Quantum Bubble also adopts a similar strategy, making individual products first and then continuing to expand the category. Li Jun said that when the number of users is stable, the Quantum foam platform will also increase other products and services such as food.

In the location of the store, Quantum Bubble takes the CBD business district as the center, and takes the way of entering the office building to reduce the cost of the storefront. At present, Quantum Bubble has opened two sites of Wangjing SOHO and CBD, each covering a radius of five kilometers, and then Quantum Bubble will gradually move to high-end office lots in cities such as North, Shanghai, Guangzhou and Shenzhen.

At present, the proportion of ground coffee in the domestic coffee consumption market is gradually increasing. There are already more than 3700 coffee shops in Beijing. Most of the small and micro cafes have the situation of shop rent, large cost of coffee raw materials and low return rate. Li Jun hopes that in the future, quantum foam coffee can cooperate with small micro cafes, and quantum foam can provide raw material procurement, coffee formula and staff residence. Help Mini reduce operating costs and improve performance, while quantum bubbles can also reduce expansion costs and increase online orders in coffee shops.

At present, users can place orders through the Wechat service number "Quantum Bubble Ka Fei". Wei Li Jun believes that domestic O2O is still in its infancy, and the future Chinese Internet will subvert the traditional model and realize the real internetworking of the traditional industry. and when the quantum bubble takeout model is popular, it can be directly replicated to other regions, has been faster development. At the same time, Quantum Bubble will launch website platforms one after another, setting up coffee experience rooms, distribution chains, customer service centers and other services, followed by APP, physical stores, and eventually Quantum Bubble will become an "self-produced, self-selling and self-service" Internet coffee brand. (end)