Coffee + black tea, Wa is going to launch such a new drink.
Coffee + black tea, Wa is going to launch such a new drink. Previously ploughing the third-and fourth-tier markets, it said it would return to first-and second-tier cities with new products, including Wa crystal diamond water, Edison cheese yogurt, Maoyuan coffee and so on.
Recently, it has added a new product.
Wa revealed that it will launch a seasoned tea drink called tea coffee Teaka. To put it simply, it is an added tea drink with coffee beans and black tea. Ordinary tea itself has a refreshing effect, coupled with coffee beans, it seems that its refreshing ability will be stronger. In the packaging, it is divided into black and white, at first glance, you may think it is instant coffee.
Tea coffee Teaka
It is understood that the initial price of this new product is 4 yuan (400 ml). It said it would return to first-and second-tier cities, it has not disclosed the main city of this product, in addition, the main channel is convenience stores or supermarkets have not been announced.
A report shows that the degree of brand centralization in the domestic tea beverage market is relatively high, among which Uni-President, Master Kang, Kirin, Wang Laoji, Suntory and Nestle have a market share of about 90%.
In the seasoned tea market, milk tea is the most familiar, they account for almost half of the share in this field. Common ones include: unified Assam and Assam small milk tea coconut, Master Kang's classic milk tea and one-quarter restaurant milk tea, Kirin afternoon milk tea series, Tianwo tea house charcoal-fired milk tea, Nongfu Mountain Spring milk tea, and so on.
Unified Assam Little Milk Tea Coconut
Milk tea from Nongfu Spring
In addition, there are teas with fruit ingredients, such as the recently hot Nongfu Spring tea π (divided into four flavors, pomelo, lemon, grapefruit, peach), "popular style" unified Xiaomin (lime, ice orange and other four flavors), Lipton English fruit tea (wild berry, peach flavor), in addition, there are unified Tilatu, Kang Shifu thick fruit tea and so on.
Unified Tiratu
Master Kang is thick
If you look at the added ingredients, there are few products in the market that add coffee beans to the tea.
According to the price, most of the above products are 4-7 yuan (there is a small difference in the price of the same product in supermarkets and convenience stores). However, tea coffee Teaka is not the most price advantage, we found some cheaper, such as Master Kang's two teas, Unified Assam and Lipton English fruit tea are all less than 4 yuan.
Because it contains coffee ingredients, it may also face some competitive pressure from ready-to-drink coffee. When we wrote about Nestl é ready-to-drink coffee, we did a small survey on this. Click on the link to jump to see it.
In addition, there is a clear feeling that beverage merchants are sparing no effort to make the packaging more and more eye-catching.
But coffee and tea, would you like a cup?
- Prev
Yunnan Agricultural University applies for the addition of coffee undergraduate major
I learned from Yunnan Agricultural University yesterday that the university decided to apply for an additional undergraduate major in coffee and coffee engineering outside the catalogue of undergraduate majors in ordinary colleges and universities across the country, and invited relevant experts to attend the seminar. Coffee industry insiders said that if the professional declaration is successful, it will bring benefits to the training of talents in Yunnan coffee industry and be conducive to the development of the industry. Yunnan colleges and universities add characteristic agricultural specialties
- Next
Coffee consumption in China is growing at 12.8% annually. Starbucks is strong across borders.
Starbucks announced on July 14th that it had become the global licensee and investor of Princi, an Italian restaurant brand. 'We haven't baked food in Starbucks stores in 45 years, and this unprecedented partnership will change all that, 'said Howard Howard, chairman and CEO of Starbucks Coffee. The bakery, which Starbucks has launched for the first time in 45 years, has also included Shanghai in its first place.
Related
- How does coffee break out of rich layers? Which is better, washed coffee beans or sun-dried coffee beans?
- What are the five ways to drink American coffee? What is the difference between American coffee and Long Black? How to make quicksand ice American style? How to pull flowers in American coffee? Can I take milk in American coffee?
- What's so good about Blue Mountain, which ranks first in the world's top coffee beans? What grade does Blue Mountain Coffee belong to? What are the characteristics and taste of Blue Mountain Coffee?
- How to draw flowers in American coffee? Can American coffee draw flowers? What is the principle of latte flowers? How to kill the milk foam of coffee flower?
- Is it better to use lightly baked beans or deeply baked beans for mocha pot coffee? How to use and make a mocha pot! What should I do if the Mocha pot has a splash problem?
- What does special coffee mean? What beans are the best to make special coffee? Do you make special coffee with espresso or cold extract? Why is specialty coffee the "cocktail" of the coffee industry?
- Coffee shop specialty American production ratio step by step tutorial KFC apple bubble American practice
- What is the difference between the foam of a latte and white cappuccino? How thick should Latte's milk foam be made? What's the difference between a cappuccino and an Australian white latte?
- The right way to drink espresso! How to drink coffee best? Do I have to gulp dirty coffee?
- Take restrictions! Starbucks takes action to crack down on "coffee workers"