Coffee + black tea, Wa is going to launch such a new drink.

Coffee + black tea, Wa is going to launch such a new drink. Previously ploughing the third-and fourth-tier markets, it said it would return to first-and second-tier cities with new products, including Wa crystal diamond water, Edison cheese yogurt, Maoyuan coffee and so on.

Recently, it has added a new product.

Wa revealed that it will launch a seasoned tea drink called tea coffee Teaka. To put it simply, it is an added tea drink with coffee beans and black tea. Ordinary tea itself has a refreshing effect, coupled with coffee beans, it seems that its refreshing ability will be stronger. In the packaging, it is divided into black and white, at first glance, you may think it is instant coffee.

Tea coffee Teaka

It is understood that the initial price of this new product is 4 yuan (400 ml). It said it would return to first-and second-tier cities, it has not disclosed the main city of this product, in addition, the main channel is convenience stores or supermarkets have not been announced.

A report shows that the degree of brand centralization in the domestic tea beverage market is relatively high, among which Uni-President, Master Kang, Kirin, Wang Laoji, Suntory and Nestle have a market share of about 90%.

In the seasoned tea market, milk tea is the most familiar, they account for almost half of the share in this field. Common ones include: unified Assam and Assam small milk tea coconut, Master Kang's classic milk tea and one-quarter restaurant milk tea, Kirin afternoon milk tea series, Tianwo tea house charcoal-fired milk tea, Nongfu Mountain Spring milk tea, and so on.

Unified Assam Little Milk Tea Coconut

Milk tea from Nongfu Spring

In addition, there are teas with fruit ingredients, such as the recently hot Nongfu Spring tea π (divided into four flavors, pomelo, lemon, grapefruit, peach), "popular style" unified Xiaomin (lime, ice orange and other four flavors), Lipton English fruit tea (wild berry, peach flavor), in addition, there are unified Tilatu, Kang Shifu thick fruit tea and so on.

Unified Tiratu

Master Kang is thick

If you look at the added ingredients, there are few products in the market that add coffee beans to the tea.

According to the price, most of the above products are 4-7 yuan (there is a small difference in the price of the same product in supermarkets and convenience stores). However, tea coffee Teaka is not the most price advantage, we found some cheaper, such as Master Kang's two teas, Unified Assam and Lipton English fruit tea are all less than 4 yuan.

Because it contains coffee ingredients, it may also face some competitive pressure from ready-to-drink coffee. When we wrote about Nestl é ready-to-drink coffee, we did a small survey on this. Click on the link to jump to see it.

In addition, there is a clear feeling that beverage merchants are sparing no effort to make the packaging more and more eye-catching.

But coffee and tea, would you like a cup?

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