China's coffee has entered the era of boutique, coffee joining will set off "the third wave"

Boutique coffee shops are becoming more and more popular on the west coast of the United States. After the advent of instant coffee and the debut of coffee franchise stores, this high-quality coffee shop, which is particular about purchasing and brewing coffee beans, is called the "third wave" in coffee history. The influence of boutique coffee franchisees is gradually expanding. China, as the largest coffee seller in the world, is destined to set off an upsurge of boutique coffee.

Coffee is relatively late in China, but it has maintained a rapid development for 10 years, and domestic coffee has entered the fourth stage-the era of boutique. For the development of China's coffee market, industry insiders have done a lot of research, and combed the development of the industry. Generally speaking, so far, the domestic coffee market is mainly divided into four stages, the first stage is represented by Nestl é, the second stage is represented by Island Coffee, and the third stage is represented by Starbucks. Who is the representative of the fourth stage of the boutique era?

With the continuous development of domestic coffee, according to the survey, the main consumers of coffee are urban workers. This part of the consumer group is also the leader of social fashion, they are interested in foreign food culture and easy to accept. With the consumption of coffee, coffee culture came into being, and the coffee shop has become the breeding place of coffee culture. To a certain extent, coffee culture also promotes coffee consumption and attracts more and more consumers. As a result, China's coffee market ushered in the era of boutique coffee, and the representative of boutique coffee franchise is MY ZONE FOFFEE my territory coffee.

MY ZONE COFFEE design style is diverse, American LOFT style, fresh country style and post-industrial style are deeply loved by the majority of consumers. And for coffee franchisees in different regions, my site coffee has a professional design team, combined with the local conditions and customs of the city where the coffee shop is located and the personal preferences of the owner, adjust measures to local conditions, combine flexibly, and make every effort to create a unique and creative smart space. It can be described as one shop, one world, a thousand shops, but the culture of fashion, fun, personality and characteristics still runs through.

MY ZONE COFFEE takes the market as the orientation, guides the future youth consumption behavior, has established the individuality playful VI system: the brand doll, the brand somatosensory game, the original animation, the personality door sign, the takeout cup, the takeout bag, the takeout card and so on are all Excelsior. After optimizing the intelligent order issuing system and putting it into the market, it is warmly welcomed by consumers.

For a professional coffee franchise brand, the quality must be impeccable. My local coffee uses high-quality raw materials, the drinks in the store are freshly roasted Italian formula beans, all water is purified by five-fold filtration guidelines, and the cup is measured in a unified 360ML mug. And there is a professional R & D team, each season will launch different new products. All the ingredients are supplied by international first-tier brands: black tea imported from Sri Lanka, peach iced tea imported from South Korea, rose tea bottom made from edible grade Luoshen eggplant, POMANA base sauce imported from South Korea, special milk for Faxi brand coffee, president's animal light cream. Delicious food not only impacts consumers' eyeballs visually, but also firmly grasps consumers' stomach from taste.

My local coffee focuses on fun, fashion and personality. After in-depth study of consumers, after market research and data analysis, it is found that the post-80s and post-90s consumer groups in the Chinese market are dominant, they like comics, like to play, like games. MYZONE has developed balls comics, toys, books, games and so on. If you like it, you will come again, right? The first intelligent coffee franchise, Internet + era, caters to the rise of fingertips. Wechat places orders directly, and the system collects fees automatically, which reduces the management costs in the coffee shop, and it is also convenient to accumulate brand interaction among fans in the later stage.

The so-called coffee boutique era, not only refers to the coffee itself, but refers to a comprehensive index of coffee franchisees. MY ZONE COFFEE uses products, personality, intelligent experience and other ways from material to spirit, and strives for excellence in every detail, maximizing to meet the different needs of consumers from shallow to deep. Such a unique coffee franchise is bound to become a hot spot of investment in the next few years, and will also open the door to the era of boutique coffee.