The Silicon Valley company that wants you to give up eating now even wants to kill the coffee.
Soylent, a well-known substitute company in Silicon Valley, has launched a new product, Coffiest, which wants to solve the problem of eating breakfast with coffee at once.
The new product actually adds "coffee flavor" to the bottled version of Soylent 2.0, which was launched last year, mainly referring to the addition of 150mg caffeine and coffee flavor, which is equivalent to two small cups of 8-ounce coffee.
The upper and lower parts are Coffiest and Soylent 2.0 respectively, and the new product has been replaced with a new box.
The same as the previous bottled version of Soylent 2.0, it contains 400 calories and the box has been changed. But the most important thing is that Coffiest increases the theanine in coffee and green tea, which can help users relieve fatigue and increase productivity during breakfast.
In terms of price, the price of new products has also been "upgraded". The current price of 12 Coffiest bottles is $39, and monthly subscribers can get a discount for a total of $37. 05.
It seems that after replacing breakfast food, the substitute company wants to replace coffee with breakfast as well. In short, by extracting the active ingredients from the food and putting it in a bottle, Soylent wants to help busy office workers meet their food needs and drink two cups of coffee less at breakfast or lunch.
The company started in 2013. After failing to start a business in communications, Rob Rhinehart, an engineer, created something that would allow busy people to get healthy meals and do open source projects.
Subsequently, People Chow, Soylent and other similar products began to appear at home and abroad, similar liquid food has become a substitute food used by many people.
Soylent has also become a star of the moment, winning investment from the famous venture capital A16z, including Silicon Valley, and appearing on the cover of the New Yorker.
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