Industry segmentation to such a situation, the United States launched coffee brewing water

I've heard of brewing coffee, ground coffee and cold extracted coffee. Have you ever heard of special water for brewing coffee? I heard you right. It's just water! It has recently been reported that high-end coffee beans launched by Starbucks and US boutique coffee chain Blue Bottle can cost as much as $10 to $13 per ounce (28g). This partly reflects the promising market for coffee enthusiasts who are willing to spend a lot of money to make coffee.

In addition to coffee beans, someone came up with the idea of water and launched a water brand specially used to make coffee. The price of a box of water (12 boxes, 1 liter each) is $25.68. The water is produced in Miami and is packed in Tetra Pak.

"98% of a cup of coffee is water," says Frank Manale, founder of Aquiem, who believes that water can largely influence the quality of coffee. As a coffee lover, he would take his favorite beans with him when he was on a business trip, but found that he went to another place. Because of the different water quality, the taste of coffee was different from that he drank at home. He felt that tap water and ordinary bottled pure water could not meet his needs.

Aquiem's water is first filtered and softened to remove all the minerals (zinc, lead, chlorine and fluoride) from the water, and then they add some minerals that enhance the taste of coffee: magnesium, potassium and small amounts of calcium. Although it is designed to make coffee, you can also use it to make tea or drink it directly.

Founder Frank Manale previously worked as an environmental consultant and majored in water-related issues: pollution assessment and remediation of soil and groundwater. Another startup member is Ralph Henn, who has 14 years of experience at Community Coffee, a coffee company in Louisiana.

They began research and development of Aquiem water at the University of Louisiana six years ago, and the "coffee water" went on sale in January this year. Aquiem water is currently sold in single boxes in 18 supermarkets in Louisiana. Aquiem also plans to enter a larger supermarket chain, which is in talks with supermarkets such as Whole Foods. Aquiem is also available on its website. They may enter Amazon in the future.

In addition, they also plan to launch a single bottle of smaller water to meet people's need to drink a small cup or two. In addition to the consumer market, Aquiem will launch larger packages of coffee water in the future, which will be sold to cafes. B2B may be a good direction, considering the large number of people spending in cafes.

There are more and more subdivided types of water and conceptual aquatic products. In China, Nongfu Spring launched baby water and student water in 2015. It seems that the demand for these subdivisions is not very large, but now the packaging water without any features may be really difficult to sell.

In addition to the high-end water that highlights the design sense of water packaging, aquatic products in the niche market may be another direction. Bottled water seems to extend to both ends: water that has been softened many times, and water rich in minerals (such as "black water" BLK)