The Kopi Luwak Initiative began to sell well in the American market.

In the eyes of coffee lovers around the world, the Kopi Luwak is novel and very expensive. Kopi Luwak has become popular in the US market because of an article in the New York Times, the Huffington Post reported.

According to the report, the source of Kopi Luwak's raw materials is very strange. The Indonesian coconut cat mainly feeds on coffee beans. After fermentation in its stomach, the bitter taste of the coffee will be reduced. Because the coffee beans cannot be digested, they will be excreted and become the raw material of Kopi Luwak after washing and baking.

Many coffee-loving Americans have come to realize that "Kopi Luwak" is incredibly rich and that its thickness, like the taste of chocolate, can stay on the tongue for a long time, so the demand for "Kopi Luwak" in the US market has soared. However, this has led to a decline in its quality, because most of the "cat shit coffee beans" sold on the market are produced by cats in captivity, and their taste is of course different from those in the wild.

The US Business Insider Network warns that if the "Kopi Luwak" is rampant in the market, customers will turn to look for the next product that is hard to obtain, or return to Starbucks.