The Kopi Luwak Initiative began to sell well in the American market.
In the eyes of coffee lovers around the world, the Kopi Luwak is novel and very expensive. Kopi Luwak has become popular in the US market because of an article in the New York Times, the Huffington Post reported.
According to the report, the source of Kopi Luwak's raw materials is very strange. The Indonesian coconut cat mainly feeds on coffee beans. After fermentation in its stomach, the bitter taste of the coffee will be reduced. Because the coffee beans cannot be digested, they will be excreted and become the raw material of Kopi Luwak after washing and baking.
Many coffee-loving Americans have come to realize that "Kopi Luwak" is incredibly rich and that its thickness, like the taste of chocolate, can stay on the tongue for a long time, so the demand for "Kopi Luwak" in the US market has soared. However, this has led to a decline in its quality, because most of the "cat shit coffee beans" sold on the market are produced by cats in captivity, and their taste is of course different from those in the wild.
The US Business Insider Network warns that if the "Kopi Luwak" is rampant in the market, customers will turn to look for the next product that is hard to obtain, or return to Starbucks.
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Yunnan coffee wants to counterattack and compete for pricing power
From 390000 mu five years ago to 1.3 million mu in 2012, the rapidly expanding Yunnan coffee industry suffered a cold spell in the market last year. First, at the beginning of last year, the international giant Nestl é announced that it would stop the acquisition, which triggered a panic sell-off of Cannons. At the end of last year, the purchase price of coffee beans fell to a five-year low, approaching the planting cost line. A reporter from Yangcheng Evening News has been investigating in Yunnan over the past few days and found that
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Rapid Growth of Korean Coffee Chain Market
South Korea has become Starbucks 'third-biggest battleground after the United States and Japan in a short time, so much so that the government may try to limit the fast-growing coffee chain
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